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Game-Changing Technology That Drives Player Experiences

Element Wave is the world’s most advanced data-driven, mobile marketing automation platform designed specifically for betting and gaming brands. Element Wave fuels instant, automated, data-powered experiences that maximise mobile betting.


Our platform is built to increase in-play as well as pre-match bets. Market-leading betting operators using our platform have seen up to 100 times more in-play mobile bets. We specialise in conversion from install to betting players and help increase retention with hyper-individualised, scalable app journeys. Our customers have seen up to 300% increase in mobile bets with our customised player journeys. Speed is vital. Element Wave can deliver 100,000 push notifications per second. This is the crucial difference in getting your half-time, next goalscorer or live market in front of your users ahead of the competition.

Everything you ever wanted to know about mobile marketing, but were afraid to ask.

Using Element Wave Your Brand Can

  • Incentivise Users

    Recommendation Engine matches mobile users with a preferred bet in milliseconds.
  • Tackle Churn

    Sophisticated algorithms match bets with the most responsive players.
  • Capitalise on Real-Time Trends

    Using real-time Smart Data, tailor complex app experiences to the individual at speed.
  • Get Results

    Reporting made for betting and gaming. Beat mobile churn and drive long-term loyalty, higher turnover and improved player experiences.

Our player journeys use real-time app data, robust software & speed to deliver results that are:

  • Achievable

  • Predictable

  • Relevant

  • Effective

  • Element Wave has been an invaluable addition to our toolkit since launching our mobile app. The dashboard and stats are comprehensive, giving us insight into our user base. …when we were upgrading the app and integrating new technology, the team at Element Wave were very helpful and responsive in assisting our development. Overall a great service.

    Myles Milston
    CTO, Colossus Bets
  • Element Wave helped Betsson Group with delivering a complex, bespoke integration of mobile push messaging technology. Their biggest assets are hands on management, knowledge of the industry and mobile marketing expertise, combined with a genuine passion and can-do attitude.

    Richard Smith
    Head of Mobile Betsson Group
  • Their knowledge of the industry, coupled with their solid reputation and expertise in mobile technology has opened up exciting opportunities to creatively market to our mobile players in-play. This has enabled bwin.party to really stand out from our competitors.

    bwin.party
    February 2016

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