Mobile Marketing Automation

for the Betting & Gaming Industry

We create innovative technology to deliver highly personalised player experiences
with speed & accuracy producing impactful results.


more in-play mobile bets

Up to 300%

increase in mobile bets thanks to customised player journeys


push messages delivered per second

Everything you ever wanted to know about mobile marketing, but were afraid to ask.

Element Wave empowers Your brand

  • Incentivise Users

    Recommendation Engine matches mobile users with a preferred bet in milliseconds.
  • Tackle Churn

    Sophisticated algorithms match bets with the most responsive players.
  • Real-Time Trends

    Using real-time Smart Data, tailor complex app experiences to the individual at speed.
  • The Results

    Reporting made for betting and gaming. Beat mobile churn and drive long-term loyalty, higher turnover and improved player experiences.

Delivers data-driven one-to-one player journeys by using real-time business intelligence, robust software and speed.

The Element Wave platform delivers results that are:

  • Achievable

  • Predictable

  • Relevant

  • Effective

  • Element Wave has been an invaluable addition to our toolkit since launching our mobile app. The dashboard and stats are comprehensive, giving us insight into our user base. …when we were upgrading the app and integrating new technology, the team at Element Wave were very helpful and responsive in assisting our development. Overall a great service.

    Myles Milston
    CTO, Colossus Bets
  • Element Wave helped Betsson Group with delivering a complex, bespoke integration of mobile push messaging technology. Their biggest assets are hands on management, knowledge of the industry and mobile marketing expertise, combined with a genuine passion and can-do attitude.

    Richard Smith
    Head of Mobile Betsson Group
  • Their knowledge of the industry, coupled with their solid reputation and expertise in mobile technology has opened up exciting opportunities to creatively market to our mobile players in-play. This has enabled bwin.party to really stand out from our competitors.

    February 2016
Colossus Bets

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