Mobile Marketing Automation

for the Betting & Gaming Industry

We create innovative technology to deliver highly personalised player experiences
with speed & accuracy producing impactful results.


more in-play mobile bets

Up to 300%

increase in mobile bets thanks to customised player journeys


push messages delivered per second
  • Incentivise Players

    Using in-app messaging, push notifications, mobile web and desktop communications, we deliver individualised mobile moments to engage, delight and incentivise players.
  • Tackle Player Churn

    The Element Wave platform is designed specifically to tackle player churn in the betting and iGaming industry.
  • Real-Time Trends

    Planned campaigns combined with live information allows marketers to tap into real-time trends, and feed these back to players.
  • The Results

    Higher overall turnover for brands and operators.

Deliver one-to-one player pathways

with highly sophisticated real-time business intelligence, trending behaviour and speed.

The Element Wave platform delivers results that are:

  • Achievable

  • Predictable

  • Relevant

  • Effective

  • Element Wave helped Betsson Group with delivering a complex, bespoke integration of mobile push messaging technology. Their biggest assets are hands on management, knowledge of the industry and mobile marketing expertise, combined with a genuine passion and can-do attitude.

    Richard Smith
    Head of Mobile Betsson Group
  • Their knowledge of the industry, coupled with their solid reputation and expertise in mobile technology has opened up exciting opportunities to creatively market to our mobile players in-play. This has enabled bwin.party to really stand out from our competitors.

    February 2016

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