Why Should You Use Push Notifications In Your App?

Why Should You Use Push Notifications In Your App?

Why use push notifications in your app?  What is a push notification? Push notifications have been available since June 2009, when Apple launched its Apple push notification Service (APNs), closely followed by Android’s notification service. A push notification is a message delivered to a device after an app is installed. Push notifications have had a bad rap. As push notifications came on stream, brand owners were keen to utilise this new channel. Without guidelines in place, however, notifications were sent without any consideration, effectively spamming users. It resulted in end users feeling disillusioned; people were receiving notifications that were completely irrelevant…read more >