The Rise of Location-Based Marketing

The Rise of Location-Based Marketing

The Rise and Rise of Location-Based Marketing   Twitter wants to know “What’s happening?”, Facebook is concerned with “What’s on your mind?” And now more and more mobile apps want to know “Where are you?” This week’s blog will highlight the uses of location-based marketing or geolocation in brands' everyday campaigns, with a focus on mobile marketing and apps. We have all read articles on how mobile is “taking over” so I won’t go into that, but just two quick thinking points. Firstly, people are spending more time in apps than watching TV and secondly, the average person looks at their…read more >