Four Deep Linking Strategies for Winning on Mobile

Four Deep Linking Strategies for Winning on Mobile

  A deep link directs an app user past the home page to a specific page within it. This allows the user to take the desired action easily. Think of a gamer, who can easily action a push notification and arrive at a new game, or a shopper who can complete a purchase directly from an in-app notification. By implementing a deep linking strategy, marketers can improve user experience, app engagement and see increases in their return on investment (ROI). Mobile marketers are continually looking for ways to deliver personalised, engaging content via apps. However, they face a big challenge;…read more >
Shared Kick-Off: Building App Player Loyalty Across Match Times

Shared Kick-Off: Building App Player Loyalty Across Match Times

  Note: This post reflects information from an anonymised data group and refers to app events between January 2016 – September 2016.   There is huge scope in mobile marketing across all verticals, but especially in the iGaming sector. In the lead up to the final rounds of the group stages of Champions League and Europa League, there is a huge opportunity for marketers in the betting and gaming industry to engage with users and entice new users to place multi-bets. During these major sporting seasons, many football matches share kick-off times, such as 3pm on a Saturday afternoon.  …read more >

Key data-driven forces for marketers in 2017

Key data-driven forces for marketers in 2017 - Gartner’s Hype Cycle Report Technology research company Gartner’s influential 2016-2017 Hype Cycle report looks at how four key pillars are powering results for data-driven marketers. The ‘Hype Cycle for Digital Marketing and Advertising, 2016' report gives recommendations on best practice for an evolving data-driven marketing ecosystem. When combined these forces are enabling new uses of technology from the Internet of Things to AI and a more strategic data-driven approach to marketing.   Image via Gartner Hype Cycle. The Key Pillars Based on insights from over 2000 technologies the report points to key…read more >
Mobile Strategy: 7 Ways To Build Your Mobile Brand

Mobile Strategy: 7 Ways To Build Your Mobile Brand

Global analysis site, StatCounter has released data that confirms what brand owners and marketers have long suspected: mobile and tablet internet usage is outstripping desktop. The Global Stats report refers to findings by its research arm that shows mobile and tablet devices accounts for 51.3% of internet usage worldwide in October 2016. While mature markets such as the UK are still spending a lot of time on desktop, forecasters predict mobile will be in the majority from here on in. From now on, if yours is not a mobile brand, you risk missing out.     Deloitte’s Mobile Consumer Trends: First…read more >