20% of Mobile Users Jump Ship After App Registration

20% of Mobile Users Jump Ship After App Registration

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016.   What if we were to tell you that 1/5th of your “successful” acquisition spend is wasted? * * Is “wasted” a bit extreme? No, read on   The crux of it is, according to our research of sports book apps, one in five new mobile users complete app registration and never come back. What a shame, the hardest part was done! You got your app in front of the player, they downloaded, went to the trouble of registering…read more >

iGaming Operators: Maximise Player Journeys With Data

As app usage increases exponentially, Element Wave CEO Dorothy Creaven spoke with iGaming Business about the far-reaching benefits of player-level data. Up to 80% of players will churn in the first 90 days of use. Incorporating data into mobile player journeys consolidates marketing efforts and reduces player drop-off.  Data-lead strategies that centre around player behaviour, habits and event preferences drive mobile player loyalty and monetisation. Read more on how to leverage data to maximise mobile player journeys here.   About Element Wave Element Wave is the only Mobile Engagement Automation platform built specifically for the iGaming industry. Established in 2010 in…read more >
Mobile Marketing Implications for Social Gaming

Mobile Marketing Implications for Social Gaming

Social gaming refers to online games that allow or require social interaction between players. They are based around social platforms, (like Facebook.) social gaming is typically populated by casual gamers who are interested in competing against each other. Some of the most famous examples include FarmVille & Age of War. Mobile is a key channel in the social gaming sphere. It gives players immediate access to games and allows them to play instantly on the go. With the emphasis on the social side of this online gaming, mobile is an obvious match. Many players use their mobile devices to engage…read more >
Dorothy Creaven Talks to Totally Gaming About the Future of Mobile

Dorothy Creaven Talks to Totally Gaming About the Future of Mobile

  Element Wave is showcasing it’s game-changing technology once again at ICE Totally Gaming 2017. Ahead of the annual event, CEO & co-founder Dorothy Creaven spoke with Totally Gaming magazine about the evolution of mobile strategies. Thanks to extensive experience in the iGaming sphere, Element Wave is uniquely placed to analyse the betting and gaming landscape on mobile. In this article, Dorothy Creaven discusses the challenges of mobile as an engagement channel, a consumer-centric approach and the key capabilities that make mobile the leading vertical for iGaming brands. Read more in this Totally Gaming 1on1 with Dorothy Creaven on how…read more >
2017 Mobile Marketing Trends

2017 Mobile Marketing Trends

Mobile is becoming the dominant platform for betting and gaming brands as players choose it over desktop. Optimising mobile communications and interactions is key for successful iGaming brands in 2017. Marketers have more opportunity than ever before to take control of player journeys and deliver individualised mobile experiences that deliver bigger returns. Here, we look at some of the data-driven trends in mobile marketing that will maximise player value and increase turnover in 2017. Real-time As we head into 2017 without a World Cup or Euro 2016, betting and gaming brands need to focus on other ways to make their…read more >

Element Wave CTO Discusses Strengths Of Mobile Marketing Automation with EGR

Modern sportsbook and casino players look for tailored and intelligent mobile experiences. Boring apps turn players away. Mobile marketing automation is the secret to unlocking fresh, wholly individualised content for 20,000 different players at once. Instead of hours of set-up, monitoring and analysing manual mobile or multi-channel campaigns, mobile marketing automation removes the hard work. Your marketing or CRM team can spend their time creating automated behaviours and producing innovative content to drive player loyalty and monetisation. Element Wave CTO James Harkin explores the strengths of mobile marketing for the betting and gaming industry. Read more about how to capitalise…read more >
Element Wave at ICE Totally Gaming 2017

Element Wave at ICE Totally Gaming 2017

Going to ICE Totally Gaming 2017? So is Team Element Wave and we're excited to bring our data-driven tech platform to showcase again in London. We're looking forward to joining some 30,000 exhibitors and visitors for this year’s conference - the biggest on record. Visit Stand N2-100 to find out how our game-changing technology can work for your iGaming players. Element Wave is the world’s leading real-time marketing automation platform for sports betting and gaming. Our real-time marketing automation platform is designed specifically for iGaming to convert, engage and retain your players. We focus on data-driven interactions, scalable player journeys,…read more >
Mobile Marketing Integration Is Easier Than You Think

Mobile Marketing Integration Is Easier Than You Think

What does it take to integrate mobile marketing automation? Over the recent Black Friday/Cyber Monday weekend: Over 75% of product searches took place on mobile. PayPal processed over $5,000 in payments per second - all from mobile devices. In the UK, over 60% of purchases were made on mobile. It’s clear that consumers have embraced mobile when it comes to their shopping euro. The question is, are brands embracing mobile consumers? More and more brands are turning to mobile marketing automation products to enhance conversion, loyalty, spend, and lifetime-value on mobile but integration can be a pain point. What exactly…read more >
Element Wave Identifies Data-Driven Mobile Trends For SBC News

Element Wave Identifies Data-Driven Mobile Trends For SBC News

Mobile is a key battleground for betting and gaming operators in 2017. As operators update from a desktop-only to a mobile-first approach, we look at changing trends and best practice ideas for mobile players and data-driven principles for mobile in 2017. At Element Wave, we've built the world's fastest mobile marketing automation platform. We work with some of the biggest betting and gaming operators. Our experience means we are uniquely placed to answer your mobile questions. Here we speak to SBC News about the major trends on mobile for 2017. Mobile-focussed strategies in acquisition, onboarding and retention are key tactics…read more >