Getting Started With Mobile Marketing Automation

Getting Started With Mobile Marketing Automation

  First things first, let’s look at the key benefit to mobile marketing automation - the ability to reach your app users in real-time with contextually relevant messages. Why wouldn’t you want to get on board with that? With the speed at which mobile marketing trends are moving, it’s ever more important to communicate with your players in a relevant and efficient way. We’ve spoken before about challenges faced post acquisition, player retention is now to the fore. Before you dive into mobile marketing automation and start planning in-depth strategies on how to prevent churn, there are some things to…read more >
ICE Totally Gaming 2017 Recap

ICE Totally Gaming 2017 Recap

  We are back in the office and wanted to reflect on another whirlwind conference that was ICE Totally Gaming 2017. This year’s ICE show, which ran from Tuesday to Thursday, was packed with live demos, meetings and plenty of pints of Guinness at our Happy Hour, of course. As a newbie to the ICE Totally Gaming conference, it was mind blowing! As I stepped into the ExCel centre I was confronted with a Ferrari, bright lights and music from exhibitor stands. Everyone was pulling out the stops, from interactive stands to micro pigs and the Opera performance from Microgaming…read more >