Element Wave Lands 5 EGR B2B Awards Nominations

Element Wave Lands 5 EGR B2B Awards Nominations

  The Element Wave team has an extra reason to look forward to June’s EGR B2B Awards, or should we say five reasons! Element Wave is nominated in five categories at the influential awards ceremony. Organised by eGaming Review, the EGR B2B Awards is one of the biggest nights in the iGaming calendar. The awards recognise the achievements of service providers in the Betting and Gaming Industry. Element Wave’s Mobile Marketing Automation Technology has created ripples before. Last year we were double winners, in Acquisition and Retention Partner of the Year and for the second consecutive year Mobile Services Provider.…read more >
No Data Warehouse Integration Required

No Data Warehouse Integration Required

No Data Warehouse Integration Required How to get started with marketing automation - without a deep data warehouse integration. Many technology leaders within sports betting companies are understandably nervous about the time and effort required to integrate a new mobile marketing automation tool with a legacy data warehouse. The good news is that there is a whole branch of mobile marketing automation that: does not require any data warehouse integration is easy to get started with, and offers enormous benefits to both player and brand. At Element Wave, we believe mobile marketing can be divided into two broad categories. One…read more >
From Cupcake to O, The History of Android OS

From Cupcake to O, The History of Android OS

From Cupcake to O, The History of Android OS At the moment, it looks like Android is in the lead in the great mobile device war. Latest data from Gartner Research on smartphone usage shows Android market share is at a whopping 80.7%. That’s an incredible figure for an OS just past its 10th birthday. Here we take a look back at some of the changes and updates in the history of Android OS and perhaps why it’s overtaken iOS as one of the most popular in the world. Android as we know it came into the world on in…read more >
SMS is dead, long live in-app

SMS is dead, long live in-app

  Why not share:       Mobile is the number one channel to reach your target market today. According to Go-Globe, 52% of the time individuals spend on digital media is on mobile apps. The question is how do you engage with these individuals? The answer is with mobile messaging. It’s a prominent way to communicate with your customers. However, choosing the right type of messaging can be difficult, especially with the increase in channels available. Today we will discuss two types of mobile messaging; In-app and SMS.   Before mobile networks could carry internet data, businesses used SMS in…read more >
Mobile Retention in a Summer of Football Drought

Mobile Retention in a Summer of Football Drought

  2017 is a rough year for sportsbook operators, not because of hikes in taxes or Brexit.  It’s much much worse. There is no summer tournament!   Once the Champions League Final is over on the 3rd of June we’re in for three long months of football-free weekends. There are some oases in the desert in the form of Russia 2018 Qualifiers in June and late August. And some relief could be found in the usual summer tennis staples of Wimbledon and the US Open or the Champions League Qualifying Rounds which continue through the months. But what’s missing is…read more >