What is User Onboarding? Best Practice for Mobile Apps

What is User Onboarding? Best Practice for Mobile Apps

  There is a lot of time and planning involved in acquiring new app users. But the hard work shouldn’t stop there. Marketers have a short window to portray a good first impression. From a user downloading your app, registering an account and using it for the first time, the steps you take during this time are vital. A well thought out onboarding strategy, showcasing what your app has to offer and the value for the user can be make or break and ultimately determine if users abandon your app.   What is onboarding? Onboarding is the process of introducing…read more >
The Importance of Mobile Marketing and Analytics

The Importance of Mobile Marketing and Analytics

Mobile Marketing and Analytics: A Crucial Partnership It’s been interesting to watch the extensive growth around mobile app marketing over the past few years. Operators in the betting and gaming space are looking at mobile marketing and analytics more closely than ever to boost turnover and engagement with their app players. Gone are the days when marketers crossed their fingers, hoping for the best once their beloved app is released to the masses. A data-led mobile app strategy is vital for success. Figures show that in June 2016 there were 2.2 million apps available to download from the main app…read more >