The Importance of Mobile Marketing and Analytics

The Importance of Mobile Marketing and Analytics

Mobile Marketing and Analytics: A Crucial Partnership It’s been interesting to watch the extensive growth around mobile app marketing over the past few years. Operators in the betting and gaming space are looking at mobile marketing and analytics more closely than ever to boost turnover and engagement with their app players. Gone are the days when marketers crossed their fingers, hoping for the best once their beloved app is released to the masses. A data-led mobile app strategy is vital for success. Figures show that in June 2016 there were 2.2 million apps available to download from the main app…read more >
Element Wave Lands 5 EGR B2B Awards Nominations

Element Wave Lands 5 EGR B2B Awards Nominations

  The Element Wave team has an extra reason to look forward to June’s EGR B2B Awards, or should we say five reasons! Element Wave is nominated in five categories at the influential awards ceremony. Organised by eGaming Review, the EGR B2B Awards is one of the biggest nights in the iGaming calendar. The awards recognise the achievements of service providers in the Betting and Gaming Industry. Element Wave’s Mobile Marketing Automation Technology has created ripples before. Last year we were double winners, in Acquisition and Retention Partner of the Year and for the second consecutive year Mobile Services Provider.…read more >
No Data Warehouse Integration Required

No Data Warehouse Integration Required

No Data Warehouse Integration Required How to get started with marketing automation - without a deep data warehouse integration. Many technology leaders within sports betting companies are understandably nervous about the time and effort required to integrate a new mobile marketing automation tool with a legacy data warehouse. The good news is that there is a whole branch of mobile marketing automation that: does not require any data warehouse integration is easy to get started with, and offers enormous benefits to both player and brand. At Element Wave, we believe mobile marketing can be divided into two broad categories. One…read more >
From Cupcake to O, The History of Android OS

From Cupcake to O, The History of Android OS

From Cupcake to O, The History of Android OS At the moment, it looks like Android is in the lead in the great mobile device war. Latest data from Gartner Research on smartphone usage shows Android market share is at a whopping 80.7%. That’s an incredible figure for an OS just past its 10th birthday. Here we take a look back at some of the changes and updates in the history of Android OS and perhaps why it’s overtaken iOS as one of the most popular in the world. Android as we know it came into the world on in…read more >
Quarter 1 News from Element Wave

Quarter 1 News from Element Wave

  A Quarter In Review We are one-quarter of the way through 2017 already. Spring is here once more and the mobile tech space is still moving as quickly as ever. We’ve been busy making updates to our Element Wave SDKs and upgrading our CRM automation feature-set around data-mining and machine learning.  As we approach the end of Q1, I wanted to share what we have achieved and what we have been working on over the first few months of the year. As always, I’m so proud of our team and what we’ve accomplished so far.   Recognised By Gartner Technology…read more >
It’s Official: Mobile Bettors Love Multiple Betting

It’s Official: Mobile Bettors Love Multiple Betting

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016. Real-money punters have specific bet preferences. Behavioural data on mobile betting and gaming players reveals they love multiple betting. Our data shows that some punters take a long time over their bet choices, some log-in and play immediately. Players bet by odds, stake, day-of-week or league. The point is that they bet systematically. Multiple betting covers a combination of bets, of two or more. If all the selections are correct, the player wins. As the number of teams or…read more >
What Is Smart Data?

What Is Smart Data?

  What is Smart Data? Element Wave’s uniquely-designed Smart Data pulls in live trending data in real-time and adds it to your marketing push or in-app messaging. It is Element Wave's exclusive way to reach app users with real-time context. Years of experience with mobile-focused betting and gaming operators sparked the idea for Smart Data and its real-time use. How do you use Smart Data? It’s quite simple. Once you have integrated Element Wave you can begin to use Smart Data straight away. You can take advantage of Smart Data for any type of player event happening across your user-base. The platform…read more >

iGaming Operators: Maximise Player Journeys With Data

As app usage increases exponentially, Element Wave CEO Dorothy Creaven spoke with iGaming Business about the far-reaching benefits of player-level data. Up to 80% of players will churn in the first 90 days of use. Incorporating data into mobile player journeys consolidates marketing efforts and reduces player drop-off.  Data-lead strategies that centre around player behaviour, habits and event preferences drive mobile player loyalty and monetisation. Read more on how to leverage data to maximise mobile player journeys here.   About Element Wave Element Wave is the only Mobile Engagement Automation platform built specifically for the iGaming industry. Established in 2010 in…read more >
Dorothy Creaven Talks to Totally Gaming About the Future of Mobile

Dorothy Creaven Talks to Totally Gaming About the Future of Mobile

  Element Wave is showcasing it’s game-changing technology once again at ICE Totally Gaming 2017. Ahead of the annual event, CEO & co-founder Dorothy Creaven spoke with Totally Gaming magazine about the evolution of mobile strategies. Thanks to extensive experience in the iGaming sphere, Element Wave is uniquely placed to analyse the betting and gaming landscape on mobile. In this article, Dorothy Creaven discusses the challenges of mobile as an engagement channel, a consumer-centric approach and the key capabilities that make mobile the leading vertical for iGaming brands. Read more in this Totally Gaming 1on1 with Dorothy Creaven on how…read more >
2017 Mobile Marketing Trends

2017 Mobile Marketing Trends

Mobile is becoming the dominant platform for betting and gaming brands as players choose it over desktop. Optimising mobile communications and interactions is key for successful iGaming brands in 2017. Marketers have more opportunity than ever before to take control of player journeys and deliver individualised mobile experiences that deliver bigger returns. Here, we look at some of the data-driven trends in mobile marketing that will maximise player value and increase turnover in 2017. Real-time As we head into 2017 without a World Cup or Euro 2016, betting and gaming brands need to focus on other ways to make their…read more >

Element Wave CTO Discusses Strengths Of Mobile Marketing Automation with EGR

Modern sportsbook and casino players look for tailored and intelligent mobile experiences. Boring apps turn players away. Mobile marketing automation is the secret to unlocking fresh, wholly individualised content for 20,000 different players at once. Instead of hours of set-up, monitoring and analysing manual mobile or multi-channel campaigns, mobile marketing automation removes the hard work. Your marketing or CRM team can spend their time creating automated behaviours and producing innovative content to drive player loyalty and monetisation. Element Wave CTO James Harkin explores the strengths of mobile marketing for the betting and gaming industry. Read more about how to capitalise…read more >
Element Wave at ICE Totally Gaming 2017

Element Wave at ICE Totally Gaming 2017

Going to ICE Totally Gaming 2017? So is Team Element Wave and we're excited to bring our data-driven tech platform to showcase again in London. We're looking forward to joining some 30,000 exhibitors and visitors for this year’s conference - the biggest on record. Visit Stand N2-100 to find out how our game-changing technology can work for your iGaming players. Element Wave is the world’s leading real-time marketing automation platform for sports betting and gaming. Our real-time marketing automation platform is designed specifically for iGaming to convert, engage and retain your players. We focus on data-driven interactions, scalable player journeys,…read more >
Element Wave Identifies Data-Driven Mobile Trends For SBC News

Element Wave Identifies Data-Driven Mobile Trends For SBC News

Mobile is a key battleground for betting and gaming operators in 2017. As operators update from a desktop-only to a mobile-first approach, we look at changing trends and best practice ideas for mobile players and data-driven principles for mobile in 2017. At Element Wave, we've built the world's fastest mobile marketing automation platform. We work with some of the biggest betting and gaming operators. Our experience means we are uniquely placed to answer your mobile questions. Here we speak to SBC News about the major trends on mobile for 2017. Mobile-focussed strategies in acquisition, onboarding and retention are key tactics…read more >
Element Wave CEO Shares 2017 Mobile Predictions with EGR

Element Wave CEO Shares 2017 Mobile Predictions with EGR

As the New Year fast approaches, Egaming Review talks to Element Wave as it looks ahead at the big themes for mobile in 2017. Betting and gaming operators are busier than ever on mobile. Players are consistently looking for better experiences and a mobile-first mentality is crucial. Mobile-first thinking refers to an online experience designed for mobile, instead of desktop. Mobile is a leading vertical for betting and gaming operators. Element Wave is extensively experienced in working with leading mobile-first betting and gaming operators. Element Wave CEO and Co-Founder Dorothy Creaven spoke to Egaming Review about what lies ahead for…read more >
2016 – Our Year in Review

2016 – Our Year in Review

  As we come to the end of another year here at the Element Wave HQ, we are also celebrating our company’s sixth anniversary. It’s been an interesting road over the last six years with plenty of high points. Looking back over the last 12 months we are proud of what we have achieved as a team, continuing to learn, and working hard to deliver the very best experiences for our customers and their end-users.   At Element Wave we are delighted with our many achievements throughout the year: we finished product development and went live with version 1.0 of…read more >

Key data-driven forces for marketers in 2017

Key data-driven forces for marketers in 2017 - Gartner’s Hype Cycle Report Technology research company Gartner’s influential 2016-2017 Hype Cycle report looks at how four key pillars are powering results for data-driven marketers. The ‘Hype Cycle for Digital Marketing and Advertising, 2016' report gives recommendations on best practice for an evolving data-driven marketing ecosystem. When combined these forces are enabling new uses of technology from the Internet of Things to AI and a more strategic data-driven approach to marketing.   Image via Gartner Hype Cycle. The Key Pillars Based on insights from over 2000 technologies the report points to key…read more >
Mobile Strategy: 7 Ways To Build Your Mobile Brand

Mobile Strategy: 7 Ways To Build Your Mobile Brand

Global analysis site, StatCounter has released data that confirms what brand owners and marketers have long suspected: mobile and tablet internet usage is outstripping desktop. The Global Stats report refers to findings by its research arm that shows mobile and tablet devices accounts for 51.3% of internet usage worldwide in October 2016. While mature markets such as the UK are still spending a lot of time on desktop, forecasters predict mobile will be in the majority from here on in. From now on, if yours is not a mobile brand, you risk missing out.     Deloitte’s Mobile Consumer Trends: First…read more >
How a Single Push Drives Bets Placed Up By 300%

How a Single Push Drives Bets Placed Up By 300%

Mobile is a battleground for retaining and engaging betting app users and the push notification is one of your most powerful allies. Countless reports reflect a growing reliance on devices; iPhone users unlock their iPhones on average 80 times per day, while Android users are on average 110 times. A clear strategy for push notifications and in-app messaging is vital for success. How are marketing or CRM managers standing out on these crowded but essential home screens? What’s the best way to get sportsbook app users? Push notifications sent around match time are a good way to start. In extensive…read more >

Bitly Names Element Wave in Ultimate Guide to Mobile Content Marketing

More google searches are now made on a mobile device than on desktop. This impact is changing the way people consume media and content. Marketers are now taking a mobile-first approach. A mobile-optimised is not good enough. As a result, URL shortening platform Bitly put together its guides to updating content for mobile: The Ultimate Guide to Content Marketing and named Element Wave as a tool to use. Bitly’s study goes in-depth into mobile content and what it looks like today, with best practice for the web, lead generation and engagement and examples of how brands are making mobile content…read more >
Case Study: Colossus Bets Scores With Element Wave

Case Study: Colossus Bets Scores With Element Wave

Colossus Bets uses Element Wave’s powerful push notification platform to drive mobile bets. The betting app saw an increase of 300% in mobile spending after push messages. Find out how in our Mobile Marketing Case Study.   Colossus Bets, the UK-based pool betting operator, chose Element Wave as its mobile CRM platform in 2014. The combined aim was to boost mobile turnover and raise awareness of its promotions, specifically its jackpot pool “The Colossus”. Colossus Bets used Element Wave to send push notifications to increase mobile purchases in the 60 minutes before the kick-off of a game.   RESULTS Customers betting…read more >
bwin.party Wins Boost With Mobile CRM Specialists Element Wave

bwin.party Wins Boost With Mobile CRM Specialists Element Wave

Mobile CRM specialists Element Wave announce case study with bwin.party Mobile Marketing technology company Element Wave has been working with Gibraltar based betting giant bwin.party for the past 15 months to deliver mobile CRM to boost engagement with betting players. Element Wave focussed on mobile targeting to drive success on bwin.party’s native apps. Element Wave’s managed mobile activities implemented a full schedule of targeted push and in-app notifications across 15 of bwin.party’s native mobile apps, both sportsbook and casino across a number of European markets including Germany, Spain, France and the UK. Pre-match bets on the rise By utilising timely…read more >
The Rise of Location-Based Marketing

The Rise of Location-Based Marketing

The Rise and Rise of Location-Based Marketing   Twitter wants to know “What’s happening?”, Facebook is concerned with “What’s on your mind?” And now more and more mobile apps want to know “Where are you?” This week’s blog will highlight the uses of location-based marketing or geolocation in brands' everyday campaigns, with a focus on mobile marketing and apps. We have all read articles on how mobile is “taking over” so I won’t go into that, but just two quick thinking points. Firstly, people are spending more time in apps than watching TV and secondly, the average person looks at their…read more >

Element Wave Feature in Cara Magazine

Element Wave & Web Summit appear in Cara Magazine It’s that time of year again…Web Summit time. The time of year when all the world’s top executives get together in Dublin to promote the growth of the global tech industry. In the below article from Karlin Lillington in Cara Magazine, Element Wave CEO Dorothy Creaven discusses why she attends Web Summit every year. To read the magazine in full, click here. About Element Wave Element Wave is the only Mobile Engagement Automation platform built specifically for the iGaming industry. Established in 2010 in Galway, Ireland, we are a next-generation technology…read more >

Galway Companies Recognised as Shining Lights of the Irish SME Sector

Element Software honoured for contribution to enterprise Galway-based companies Clada Group, Element Software, neoSurgical, Ocean Harvest Technologies and Tree Light Pictures, were five of 63 companies acknowledged for their contribution to enterprise and innovation across the island of Ireland. They were awarded ‘Business Ambassador’ status by InterTradeIreland at a special event held in the Mansion House in Dublin. The event was hosted by Minister for Jobs, Enterprise and Innovation, Richard Bruton TD. Every county in Ireland was represented by the Business Ambassadors, who were nominated as companies that had successfully embraced innovation; developed new cross-border markets or secured venture capital with…read more >

Element Wave’s CEO in Top 100 Women in STEM

Dorothy Creaven, CEO of Element Wave features in Top 100 Women in STEM list. Irish technology news website, Silicon Republic, has put together part two of their top 100 women in science, technology, engineering and maths, and we are delighted to announce that Element Wave’s Chief Executive, Dorothy Creaven, is among their chosen 100. "It’s a privilege to be named amongst a field of such talented women. As a business leader specialising in mobile technology, I look forward to seeing what the the next year brings" says Dorothy Creaven   From world-beating academics, to inspiring science communicators, from tech business leaders to…read more >

Element Wave CEO On Stage at mGaming Summit

Element Wave recently featured at the annual mGaming Summit which took place alongside the mPayments Summit at Dexter House in London. Dorothy Creaven, CEO of Element Wave, took to the stage to speak about the importance of player retention for mobile gaming. The event was a joint venture between Telemedia and iGaming Business to facilitate networking, industry presentations and discussion on topics from mobile payments, push notifications, innovation and social media. Innovations in Mobile Gaming ‘The timing of the sessions and breaks felt right and the day flew by without a hitch, with a number of delegates sharing their thoughts…read more >
Element Software Winner of Seedcorn Award: Best New Start

Element Software Winner of Seedcorn Award: Best New Start

Element Software announced as overall winner of Seedcorn Award: Best New Start Element Software was recently announced as the winner of the all-island Best New Start prize at the InterTradeIreland Seedcorn Award Competition 2013. Element Software competed against Q1 Scientific, FenestraPro and Blow Moulding Technologies in the new start category on the 27th of November in Dublin City. Judges on the day included Thomas Hunter McGowan of InterTradeIreland, John Flynn of ACT Venture Capital, Jim Curran of Clarendon Fund Managers, Charlie Shivers of Copper Industries, Pat Garvey of Bloom Equity, Colm Piercy of Digiweb Group and George Lee of RTE. Element Software was…read more >

Element Software Regional Winner at Seedcorn Competition

Element Software was recently announced as the winner in Connacht & Leinster New Start regional category in the InterTradeIreland Seedcorn Competition. There were six cash prizes of €20,000 up for grabs for entrepreneurs competing against each other regionally. Element Software will now go on to compete for the all-island Best New Start prize in the Seedcorn Competition Finals on the 27th  of November 2013. The InterTradeIreland Seedcorn Investor Readiness Competition is aimed at early and new start companies that have a new equity-funding requirement. Every business plan is submitted and reviewed by investment experts. Shortlisted companies also get the unique opportunity…read more >

Global Launch of Element Wave at Apps World

Element Wave's global launch at Apps World London We are excited to have our global launch of Element Wave at Apps World London this week. With low user retention being the greatest challenge faced by the mobile app market, Irish start-up Element Wave has developed new in-app technology to specifically tackle this issue for app publishers. The company which has attracted major players in the European app market is now launching its innovative and award-winning Software-as-a-Service for mobile customer engagement, to a global audience at Apps World London. Element Wave wins EiG Launchpad Also this month, Element Wave won the International…read more >

Element Wave Wins 2013 EiG Launchpad

Element Wave is winner of EiG Launchpad in Barcelona Last week at the EiG conference in Barcelona, Element Wave was the victor at the start-up launchpad. 2013’s EiG Launchpad was a huge success, with organizer Melissa Blau securing an impressive panel of investors to evaluate the five start-up companies that were making a pitch. Panelits included Brock Pierce, Raj Ramanandi, Evan Hoff and Mark Blandford. The EiG 2013 Launchpad finalists included Element Wave, Btwiice, Steamsharp Technology, Six Faces and LottoRace. Each panelist grilled the start-ups after their presentations and then came to an almost unanimous conclusion that Element Wave should win…read more >
The Evolution of iOS (Updated With iOS 10)

The Evolution of iOS (Updated With iOS 10)

The history of iOS updates, how the iPhone has evolved since 2007. (Updated in October 2016, to incorporate iOS 10.) Steve Jobs introduced the first iPhone on January 9, 2007 by saying: “today, Apple is going to reinvent the phone.” It’s fair to say they’ve proven this. When the first iPhone was released, it was a time before apps and the multi-tasking environment we know today. In the early days of iPhones, they were to make actual calls, watch YouTube or play web-based games. iOS has evolved from a simple touch operating system, to the essential device used by over…read more >

How To Increase App User Engagement

Looking to increase app user engagement? We've got some tips to help you hit the right note. Smartphone penetration is on the increase – we all know this. But what is surprising is that a recent report on mobile usage claimed that over 80% of time on smartphones is now spent inside apps.  With the average consumer now spending over 150 minutes each day on smartphones and tablets, marketers are being offered vast opportunities to actively engage with their app users and turn them into loyal customers. But how do you do this? We’ve all been told that mobile apps are…read more >

Element Software CEO Dorothy Creaven on AIB Business Blog

Element Wave CEO talks to AIB Business Blog This week our CEO, Dorothy Creaven, is interviewed for the AIB Business Blog, for a feature piece on Element Software’s move from a service-based to a product-based company, specialising in real-time mobile analytics with our product Element Wave. Name: Dorothy Creaven, CEO, Element Software Employees: Seven Since: 2011 Lifestage: Start-up Company Background: While mobile app development is a service that a lot of companies are still getting to grips with, one mobile app development company in Galway is already a step ahead of the curve and has moved into the product side…read more >
Why Should You Use Push Notifications In Your App?

Why Should You Use Push Notifications In Your App?

Why use push notifications in your app?  What is a push notification? Push notifications have been available since June 2009, when Apple launched its Apple push notification Service (APNs), closely followed by Android’s notification service. A push notification is a message delivered to a device after an app is installed. Push notifications have had a bad rap. As push notifications came on stream, brand owners were keen to utilise this new channel. Without guidelines in place, however, notifications were sent without any consideration, effectively spamming users. It resulted in end users feeling disillusioned; people were receiving notifications that were completely irrelevant…read more >
Why You Need App Analytics

Why You Need App Analytics

App analytics: You've got an app, what's next? Now that you’ve invested in an app for your business, wouldn’t it be great to understand how (or even if!) your customers are interacting with it? Your app analytics are a crucial marketing tool. Learn how to use them now. 6715read more >