What is User Onboarding? Best Practice for Mobile Apps

What is User Onboarding? Best Practice for Mobile Apps

  There is a lot of time and planning involved in acquiring new app users. But the hard work shouldn’t stop there. Marketers have a short window to portray a good first impression. From a user downloading your app, registering an account and using it for the first time, the steps you take during this time are vital. A well thought out onboarding strategy, showcasing what your app has to offer and the value for the user can be make or break and ultimately determine if users abandon your app.   What is onboarding? Onboarding is the process of introducing…read more >
SMS is dead, long live in-app

SMS is dead, long live in-app

  Why not share:       Mobile is the number one channel to reach your target market today. According to Go-Globe, 52% of the time individuals spend on digital media is on mobile apps. The question is how do you engage with these individuals? The answer is with mobile messaging. It’s a prominent way to communicate with your customers. However, choosing the right type of messaging can be difficult, especially with the increase in channels available. Today we will discuss two types of mobile messaging; In-app and SMS.   Before mobile networks could carry internet data, businesses used SMS in…read more >
The Decade of Mobile

The Decade of Mobile

  2017 marks an important year in the mobile technology space. 10 years ago Steve Jobs announced to the world the first iPhone. A phone that impacted our lives dramatically, even if we didn’t know it at the time. The iPhone has evolved from a simple, but groundbreaking, touch-screen system, to an essential device, a must-have and an icon of the tech industry. We could even say it was the beginning of the shift to a mobile-first world. The iPhone has revolutionised the way we as consumers communicate, entertain, work and live today. According to Ofcom the UK has become…read more >
ICE Totally Gaming 2017 Recap

ICE Totally Gaming 2017 Recap

  We are back in the office and wanted to reflect on another whirlwind conference that was ICE Totally Gaming 2017. This year’s ICE show, which ran from Tuesday to Thursday, was packed with live demos, meetings and plenty of pints of Guinness at our Happy Hour, of course. As a newbie to the ICE Totally Gaming conference, it was mind blowing! As I stepped into the ExCel centre I was confronted with a Ferrari, bright lights and music from exhibitor stands. Everyone was pulling out the stops, from interactive stands to micro pigs and the Opera performance from Microgaming…read more >
Mobile Marketing Implications for Social Gaming

Mobile Marketing Implications for Social Gaming

Social gaming refers to online games that allow or require social interaction between players. They are based around social platforms, (like Facebook.) social gaming is typically populated by casual gamers who are interested in competing against each other. Some of the most famous examples include FarmVille & Age of War. Mobile is a key channel in the social gaming sphere. It gives players immediate access to games and allows them to play instantly on the go. With the emphasis on the social side of this online gaming, mobile is an obvious match. Many players use their mobile devices to engage…read more >
Four Deep Linking Strategies for Winning on Mobile

Four Deep Linking Strategies for Winning on Mobile

  A deep link directs an app user past the home page to a specific page within it. This allows the user to take the desired action easily. Think of a gamer, who can easily action a push notification and arrive at a new game, or a shopper who can complete a purchase directly from an in-app notification. By implementing a deep linking strategy, marketers can improve user experience, app engagement and see increases in their return on investment (ROI). Mobile marketers are continually looking for ways to deliver personalised, engaging content via apps. However, they face a big challenge;…read more >
Shared Kick-Off: Building App Player Loyalty Across Match Times

Shared Kick-Off: Building App Player Loyalty Across Match Times

  Note: This post reflects information from an anonymised data group and refers to app events between January 2016 – September 2016.   There is huge scope in mobile marketing across all verticals, but especially in the iGaming sector. In the lead up to the final rounds of the group stages of Champions League and Europa League, there is a huge opportunity for marketers in the betting and gaming industry to engage with users and entice new users to place multi-bets. During these major sporting seasons, many football matches share kick-off times, such as 3pm on a Saturday afternoon.  …read more >