Mobile Marketing Integration Is Easier Than You Think

Mobile Marketing Integration Is Easier Than You Think

What does it take to integrate mobile marketing automation? Over the recent Black Friday/Cyber Monday weekend: Over 75% of product searches took place on mobile. PayPal processed over $5,000 in payments per second - all from mobile devices. In the UK, over 60% of purchases were made on mobile. It’s clear that consumers have embraced mobile when it comes to their shopping euro. The question is, are brands embracing mobile consumers? More and more brands are turning to mobile marketing automation products to enhance conversion, loyalty, spend, and lifetime-value on mobile but integration can be a pain point. What exactly…read more >