More google searches are now made on a mobile device than on desktop. This impact is changing the way people consume media and content. Marketers are now taking a mobile-first approach. A mobile-optimised is not good enough. As a result, URL shortening platform Bitly put together its guides to updating content for mobile: The Ultimate Guide to Content Marketing and named Element Wave as a tool to use.
Bitly’s study goes in-depth into mobile content and what it looks like today, with best practice for the web, lead generation and engagement and examples of how brands are making mobile content work for them.
Thanks for mentioning Element Wave Bitly! To read more about mobile content marketing check out Bitly’s ultimate guide.
About Element Wave
Element Wave is the only Mobile Engagement Automation platform built specifically for the iGaming industry. Established in 2010 in Galway, Ireland, we are a next-generation technology & managed services company serving some of the biggest players in the industry. Our multi-award winning company specialises in mobile marketing to combat the growing problem of player churn. Contact us now for a demonstration to see how we can boost your mobile retention.