Mobile Retention in a Summer of Football Drought

Mobile Retention in a Summer of Football Drought

  2017 is a rough year for sportsbook operators, not because of hikes in taxes or Brexit.  It’s much much worse. There is no summer tournament!   Once the Champions League Final is over on the 3rd of June we’re in for three long months of football-free weekends. There are some oases in the desert in the form of Russia 2018 Qualifiers in June and late August. And some relief could be found in the usual summer tennis staples of Wimbledon and the US Open or the Champions League Qualifying Rounds which continue through the months. But what’s missing is…read more >
It’s Official: Mobile Bettors Love Multiple Betting

It’s Official: Mobile Bettors Love Multiple Betting

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016. Real-money punters have specific bet preferences. Behavioural data on mobile betting and gaming players reveals they love multiple betting. Our data shows that some punters take a long time over their bet choices, some log-in and play immediately. Players bet by odds, stake, day-of-week or league. The point is that they bet systematically. Multiple betting covers a combination of bets, of two or more. If all the selections are correct, the player wins. As the number of teams or…read more >
What Is Smart Data?

What Is Smart Data?

  What is Smart Data? Element Wave’s uniquely-designed Smart Data pulls in live trending data in real-time and adds it to your marketing push or in-app messaging. It is Element Wave's exclusive way to reach app users with real-time context. Years of experience with mobile-focused betting and gaming operators sparked the idea for Smart Data and its real-time use. How do you use Smart Data? It’s quite simple. Once you have integrated Element Wave you can begin to use Smart Data straight away. You can take advantage of Smart Data for any type of player event happening across your user-base. The platform…read more >
Getting Started With Mobile Marketing Automation

Getting Started With Mobile Marketing Automation

  First things first, let’s look at the key benefit to mobile marketing automation - the ability to reach your app users in real-time with contextually relevant messages. Why wouldn’t you want to get on board with that? With the speed at which mobile marketing trends are moving, it’s ever more important to communicate with your players in a relevant and efficient way. We’ve spoken before about challenges faced post acquisition, player retention is now to the fore. Before you dive into mobile marketing automation and start planning in-depth strategies on how to prevent churn, there are some things to…read more >
20% of Mobile Users Jump Ship After App Registration

20% of Mobile Users Jump Ship After App Registration

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016.   What if we were to tell you that 1/5th of your “successful” acquisition spend is wasted? * * Is “wasted” a bit extreme? No, read on   The crux of it is, according to our research of sports book apps, one in five new mobile users complete app registration and never come back. What a shame, the hardest part was done! You got your app in front of the player, they downloaded, went to the trouble of registering…read more >
Mobile Marketing Implications for Social Gaming

Mobile Marketing Implications for Social Gaming

Social gaming refers to online games that allow or require social interaction between players. They are based around social platforms, (like Facebook.) social gaming is typically populated by casual gamers who are interested in competing against each other. Some of the most famous examples include FarmVille & Age of War. Mobile is a key channel in the social gaming sphere. It gives players immediate access to games and allows them to play instantly on the go. With the emphasis on the social side of this online gaming, mobile is an obvious match. Many players use their mobile devices to engage…read more >
Element Wave CEO Shares 2017 Mobile Predictions with EGR

Element Wave CEO Shares 2017 Mobile Predictions with EGR

As the New Year fast approaches, Egaming Review talks to Element Wave as it looks ahead at the big themes for mobile in 2017. Betting and gaming operators are busier than ever on mobile. Players are consistently looking for better experiences and a mobile-first mentality is crucial. Mobile-first thinking refers to an online experience designed for mobile, instead of desktop. Mobile is a leading vertical for betting and gaming operators. Element Wave is extensively experienced in working with leading mobile-first betting and gaming operators. Element Wave CEO and Co-Founder Dorothy Creaven spoke to Egaming Review about what lies ahead for…read more >
Shared Kick-Off: Building App Player Loyalty Across Match Times

Shared Kick-Off: Building App Player Loyalty Across Match Times

  Note: This post reflects information from an anonymised data group and refers to app events between January 2016 – September 2016.   There is huge scope in mobile marketing across all verticals, but especially in the iGaming sector. In the lead up to the final rounds of the group stages of Champions League and Europa League, there is a huge opportunity for marketers in the betting and gaming industry to engage with users and entice new users to place multi-bets. During these major sporting seasons, many football matches share kick-off times, such as 3pm on a Saturday afternoon.  …read more >
How a Single Push Drives Bets Placed Up By 300%

How a Single Push Drives Bets Placed Up By 300%

Mobile is a battleground for retaining and engaging betting app users and the push notification is one of your most powerful allies. Countless reports reflect a growing reliance on devices; iPhone users unlock their iPhones on average 80 times per day, while Android users are on average 110 times. A clear strategy for push notifications and in-app messaging is vital for success. How are marketing or CRM managers standing out on these crowded but essential home screens? What’s the best way to get sportsbook app users? Push notifications sent around match time are a good way to start. In extensive…read more >
Case Study: Colossus Bets Scores With Element Wave

Case Study: Colossus Bets Scores With Element Wave

Colossus Bets uses Element Wave’s powerful push notification platform to drive mobile bets. The betting app saw an increase of 300% in mobile spending after push messages. Find out how in our Mobile Marketing Case Study.   Colossus Bets, the UK-based pool betting operator, chose Element Wave as its mobile CRM platform in 2014. The combined aim was to boost mobile turnover and raise awareness of its promotions, specifically its jackpot pool “The Colossus”. Colossus Bets used Element Wave to send push notifications to increase mobile purchases in the 60 minutes before the kick-off of a game.   RESULTS Customers betting…read more >
bwin.party Wins Boost With Mobile CRM Specialists Element Wave

bwin.party Wins Boost With Mobile CRM Specialists Element Wave

Mobile CRM specialists Element Wave announce case study with bwin.party Mobile Marketing technology company Element Wave has been working with Gibraltar based betting giant bwin.party for the past 15 months to deliver mobile CRM to boost engagement with betting players. Element Wave focussed on mobile targeting to drive success on bwin.party’s native apps. Element Wave’s managed mobile activities implemented a full schedule of targeted push and in-app notifications across 15 of bwin.party’s native mobile apps, both sportsbook and casino across a number of European markets including Germany, Spain, France and the UK. Pre-match bets on the rise By utilising timely…read more >