What is User Onboarding? Best Practice for Mobile Apps

What is User Onboarding? Best Practice for Mobile Apps

  There is a lot of time and planning involved in acquiring new app users. But the hard work shouldn’t stop there. Marketers have a short window to portray a good first impression. From a user downloading your app, registering an account and using it for the first time, the steps you take during this time are vital. A well thought out onboarding strategy, showcasing what your app has to offer and the value for the user can be make or break and ultimately determine if users abandon your app.   What is onboarding? Onboarding is the process of introducing…read more >
The Importance of Mobile Marketing and Analytics

The Importance of Mobile Marketing and Analytics

Mobile Marketing and Analytics: A Crucial Partnership It’s been interesting to watch the extensive growth around mobile app marketing over the past few years. Operators in the betting and gaming space are looking at mobile marketing and analytics more closely than ever to boost turnover and engagement with their app players. Gone are the days when marketers crossed their fingers, hoping for the best once their beloved app is released to the masses. A data-led mobile app strategy is vital for success. Figures show that in June 2016 there were 2.2 million apps available to download from the main app…read more >
From Cupcake to O, The History of Android OS

From Cupcake to O, The History of Android OS

From Cupcake to O, The History of Android OS At the moment, it looks like Android is in the lead in the great mobile device war. Latest data from Gartner Research on smartphone usage shows Android market share is at a whopping 80.7%. That’s an incredible figure for an OS just past its 10th birthday. Here we take a look back at some of the changes and updates in the history of Android OS and perhaps why it’s overtaken iOS as one of the most popular in the world. Android as we know it came into the world on in…read more >
SMS is dead, long live in-app

SMS is dead, long live in-app

  Why not share:       Mobile is the number one channel to reach your target market today. According to Go-Globe, 52% of the time individuals spend on digital media is on mobile apps. The question is how do you engage with these individuals? The answer is with mobile messaging. It’s a prominent way to communicate with your customers. However, choosing the right type of messaging can be difficult, especially with the increase in channels available. Today we will discuss two types of mobile messaging; In-app and SMS.   Before mobile networks could carry internet data, businesses used SMS in…read more >
Mobile Retention in a Summer of Football Drought

Mobile Retention in a Summer of Football Drought

  2017 is a rough year for sportsbook operators, not because of hikes in taxes or Brexit.  It’s much much worse. There is no summer tournament!   Once the Champions League Final is over on the 3rd of June we’re in for three long months of football-free weekends. There are some oases in the desert in the form of Russia 2018 Qualifiers in June and late August. And some relief could be found in the usual summer tennis staples of Wimbledon and the US Open or the Champions League Qualifying Rounds which continue through the months. But what’s missing is…read more >
It’s Official: Mobile Bettors Love Multiple Betting

It’s Official: Mobile Bettors Love Multiple Betting

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016. Real-money punters have specific bet preferences. Behavioural data on mobile betting and gaming players reveals they love multiple betting. Our data shows that some punters take a long time over their bet choices, some log-in and play immediately. Players bet by odds, stake, day-of-week or league. The point is that they bet systematically. Multiple betting covers a combination of bets, of two or more. If all the selections are correct, the player wins. As the number of teams or…read more >
What Is Smart Data?

What Is Smart Data?

  What is Smart Data? Element Wave’s uniquely-designed Smart Data pulls in live trending data in real-time and adds it to your marketing push or in-app messaging. It is Element Wave's exclusive way to reach app users with real-time context. Years of experience with mobile-focused betting and gaming operators sparked the idea for Smart Data and its real-time use. How do you use Smart Data? It’s quite simple. Once you have integrated Element Wave you can begin to use Smart Data straight away. You can take advantage of Smart Data for any type of player event happening across your user-base. The platform…read more >
The Decade of Mobile

The Decade of Mobile

  2017 marks an important year in the mobile technology space. 10 years ago Steve Jobs announced to the world the first iPhone. A phone that impacted our lives dramatically, even if we didn’t know it at the time. The iPhone has evolved from a simple, but groundbreaking, touch-screen system, to an essential device, a must-have and an icon of the tech industry. We could even say it was the beginning of the shift to a mobile-first world. The iPhone has revolutionised the way we as consumers communicate, entertain, work and live today. According to Ofcom the UK has become…read more >
Getting Started With Mobile Marketing Automation

Getting Started With Mobile Marketing Automation

  First things first, let’s look at the key benefit to mobile marketing automation - the ability to reach your app users in real-time with contextually relevant messages. Why wouldn’t you want to get on board with that? With the speed at which mobile marketing trends are moving, it’s ever more important to communicate with your players in a relevant and efficient way. We’ve spoken before about challenges faced post acquisition, player retention is now to the fore. Before you dive into mobile marketing automation and start planning in-depth strategies on how to prevent churn, there are some things to…read more >
20% of Mobile Users Jump Ship After App Registration

20% of Mobile Users Jump Ship After App Registration

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016.   What if we were to tell you that 1/5th of your “successful” acquisition spend is wasted? * * Is “wasted” a bit extreme? No, read on   The crux of it is, according to our research of sports book apps, one in five new mobile users complete app registration and never come back. What a shame, the hardest part was done! You got your app in front of the player, they downloaded, went to the trouble of registering…read more >
2017 Mobile Marketing Trends

2017 Mobile Marketing Trends

Mobile is becoming the dominant platform for betting and gaming brands as players choose it over desktop. Optimising mobile communications and interactions is key for successful iGaming brands in 2017. Marketers have more opportunity than ever before to take control of player journeys and deliver individualised mobile experiences that deliver bigger returns. Here, we look at some of the data-driven trends in mobile marketing that will maximise player value and increase turnover in 2017. Real-time As we head into 2017 without a World Cup or Euro 2016, betting and gaming brands need to focus on other ways to make their…read more >
Element Wave at ICE Totally Gaming 2017

Element Wave at ICE Totally Gaming 2017

Going to ICE Totally Gaming 2017? So is Team Element Wave and we're excited to bring our data-driven tech platform to showcase again in London. We're looking forward to joining some 30,000 exhibitors and visitors for this year’s conference - the biggest on record. Visit Stand N2-100 to find out how our game-changing technology can work for your iGaming players. Element Wave is the world’s leading real-time marketing automation platform for sports betting and gaming. Our real-time marketing automation platform is designed specifically for iGaming to convert, engage and retain your players. We focus on data-driven interactions, scalable player journeys,…read more >
Element Wave Identifies Data-Driven Mobile Trends For SBC News

Element Wave Identifies Data-Driven Mobile Trends For SBC News

Mobile is a key battleground for betting and gaming operators in 2017. As operators update from a desktop-only to a mobile-first approach, we look at changing trends and best practice ideas for mobile players and data-driven principles for mobile in 2017. At Element Wave, we've built the world's fastest mobile marketing automation platform. We work with some of the biggest betting and gaming operators. Our experience means we are uniquely placed to answer your mobile questions. Here we speak to SBC News about the major trends on mobile for 2017. Mobile-focussed strategies in acquisition, onboarding and retention are key tactics…read more >
Four Deep Linking Strategies for Winning on Mobile

Four Deep Linking Strategies for Winning on Mobile

  A deep link directs an app user past the home page to a specific page within it. This allows the user to take the desired action easily. Think of a gamer, who can easily action a push notification and arrive at a new game, or a shopper who can complete a purchase directly from an in-app notification. By implementing a deep linking strategy, marketers can improve user experience, app engagement and see increases in their return on investment (ROI). Mobile marketers are continually looking for ways to deliver personalised, engaging content via apps. However, they face a big challenge;…read more >

Key data-driven forces for marketers in 2017

Key data-driven forces for marketers in 2017 - Gartner’s Hype Cycle Report Technology research company Gartner’s influential 2016-2017 Hype Cycle report looks at how four key pillars are powering results for data-driven marketers. The ‘Hype Cycle for Digital Marketing and Advertising, 2016' report gives recommendations on best practice for an evolving data-driven marketing ecosystem. When combined these forces are enabling new uses of technology from the Internet of Things to AI and a more strategic data-driven approach to marketing.   Image via Gartner Hype Cycle. The Key Pillars Based on insights from over 2000 technologies the report points to key…read more >
Mobile Strategy: 7 Ways To Build Your Mobile Brand

Mobile Strategy: 7 Ways To Build Your Mobile Brand

Global analysis site, StatCounter has released data that confirms what brand owners and marketers have long suspected: mobile and tablet internet usage is outstripping desktop. The Global Stats report refers to findings by its research arm that shows mobile and tablet devices accounts for 51.3% of internet usage worldwide in October 2016. While mature markets such as the UK are still spending a lot of time on desktop, forecasters predict mobile will be in the majority from here on in. From now on, if yours is not a mobile brand, you risk missing out.     Deloitte’s Mobile Consumer Trends: First…read more >
The Rise of Location-Based Marketing

The Rise of Location-Based Marketing

The Rise and Rise of Location-Based Marketing   Twitter wants to know “What’s happening?”, Facebook is concerned with “What’s on your mind?” And now more and more mobile apps want to know “Where are you?” This week’s blog will highlight the uses of location-based marketing or geolocation in brands' everyday campaigns, with a focus on mobile marketing and apps. We have all read articles on how mobile is “taking over” so I won’t go into that, but just two quick thinking points. Firstly, people are spending more time in apps than watching TV and secondly, the average person looks at their…read more >

How To Increase App User Engagement

Looking to increase app user engagement? We've got some tips to help you hit the right note. Smartphone penetration is on the increase – we all know this. But what is surprising is that a recent report on mobile usage claimed that over 80% of time on smartphones is now spent inside apps.  With the average consumer now spending over 150 minutes each day on smartphones and tablets, marketers are being offered vast opportunities to actively engage with their app users and turn them into loyal customers. But how do you do this? We’ve all been told that mobile apps are…read more >
Why Should You Use Push Notifications In Your App?

Why Should You Use Push Notifications In Your App?

Why use push notifications in your app?  What is a push notification? Push notifications have been available since June 2009, when Apple launched its Apple push notification Service (APNs), closely followed by Android’s notification service. A push notification is a message delivered to a device after an app is installed. Push notifications have had a bad rap. As push notifications came on stream, brand owners were keen to utilise this new channel. Without guidelines in place, however, notifications were sent without any consideration, effectively spamming users. It resulted in end users feeling disillusioned; people were receiving notifications that were completely irrelevant…read more >
Why You Need App Analytics

Why You Need App Analytics

App analytics: You've got an app, what's next? Now that you’ve invested in an app for your business, wouldn’t it be great to understand how (or even if!) your customers are interacting with it? Your app analytics are a crucial marketing tool. Learn how to use them now. 6715read more >