No Data Warehouse Integration Required

No Data Warehouse Integration Required

No Data Warehouse Integration Required How to get started with marketing automation - without a deep data warehouse integration. Many technology leaders within sports betting companies are understandably nervous about the time and effort required to integrate a new mobile marketing automation tool with a legacy data warehouse. The good news is that there is a whole branch of mobile marketing automation that: does not require any data warehouse integration is easy to get started with, and offers enormous benefits to both player and brand. At Element Wave, we believe mobile marketing can be divided into two broad categories. One…read more >
From Cupcake to O, The History of Android OS

From Cupcake to O, The History of Android OS

From Cupcake to O, The History of Android OS At the moment, it looks like Android is in the lead in the great mobile device war. Latest data from Gartner Research on smartphone usage shows Android market share is at a whopping 80.7%. That’s an incredible figure for an OS just past its 10th birthday. Here we take a look back at some of the changes and updates in the history of Android OS and perhaps why it’s overtaken iOS as one of the most popular in the world. Android as we know it came into the world on in…read more >
The Decade of Mobile

The Decade of Mobile

  2017 marks an important year in the mobile technology space. 10 years ago Steve Jobs announced to the world the first iPhone. A phone that impacted our lives dramatically, even if we didn’t know it at the time. The iPhone has evolved from a simple, but groundbreaking, touch-screen system, to an essential device, a must-have and an icon of the tech industry. We could even say it was the beginning of the shift to a mobile-first world. The iPhone has revolutionised the way we as consumers communicate, entertain, work and live today. According to Ofcom the UK has become…read more >

Element Wave CTO Discusses Strengths Of Mobile Marketing Automation with EGR

Modern sportsbook and casino players look for tailored and intelligent mobile experiences. Boring apps turn players away. Mobile marketing automation is the secret to unlocking fresh, wholly individualised content for 20,000 different players at once. Instead of hours of set-up, monitoring and analysing manual mobile or multi-channel campaigns, mobile marketing automation removes the hard work. Your marketing or CRM team can spend their time creating automated behaviours and producing innovative content to drive player loyalty and monetisation. Element Wave CTO James Harkin explores the strengths of mobile marketing for the betting and gaming industry. Read more about how to capitalise…read more >
Mobile Marketing Integration Is Easier Than You Think

Mobile Marketing Integration Is Easier Than You Think

What does it take to integrate mobile marketing automation? Over the recent Black Friday/Cyber Monday weekend: Over 75% of product searches took place on mobile. PayPal processed over $5,000 in payments per second - all from mobile devices. In the UK, over 60% of purchases were made on mobile. It’s clear that consumers have embraced mobile when it comes to their shopping euro. The question is, are brands embracing mobile consumers? More and more brands are turning to mobile marketing automation products to enhance conversion, loyalty, spend, and lifetime-value on mobile but integration can be a pain point. What exactly…read more >

Element Wave Feature in Cara Magazine

Element Wave & Web Summit appear in Cara Magazine It’s that time of year again…Web Summit time. The time of year when all the world’s top executives get together in Dublin to promote the growth of the global tech industry. In the below article from Karlin Lillington in Cara Magazine, Element Wave CEO Dorothy Creaven discusses why she attends Web Summit every year. To read the magazine in full, click here. About Element Wave Element Wave is the only Mobile Engagement Automation platform built specifically for the iGaming industry. Established in 2010 in Galway, Ireland, we are a next-generation technology…read more >
The Evolution of iOS (Updated With iOS 10)

The Evolution of iOS (Updated With iOS 10)

The history of iOS updates, how the iPhone has evolved since 2007. (Updated in October 2016, to incorporate iOS 10.) Steve Jobs introduced the first iPhone on January 9, 2007 by saying: “today, Apple is going to reinvent the phone.” It’s fair to say they’ve proven this. When the first iPhone was released, it was a time before apps and the multi-tasking environment we know today. In the early days of iPhones, they were to make actual calls, watch YouTube or play web-based games. iOS has evolved from a simple touch operating system, to the essential device used by over…read more >