ICE Totally Gaming 2017 Recap

ICE Totally Gaming 2017 Recap - Element Wave Stand


We are back in the office and wanted to reflect on another whirlwind conference that was ICE Totally Gaming 2017. This year’s ICE show, which ran from Tuesday to Thursday, was packed with live demos, meetings and plenty of pints of Guinness at our Happy Hour, of course.

As a newbie to the ICE Totally Gaming conference, it was mind blowing! As I stepped into the ExCel centre I was confronted with a Ferrari, bright lights and music from exhibitor stands. Everyone was pulling out the stops, from interactive stands to micro pigs and the Opera performance from Microgaming was amazing. It’s the second year exhibiting for the Element Wave team, one piece of advice I was given was to wear comfortable shoes!! They were not wrong, it was a busy three days on the ExCel London floor.

It is certainly a unique meeting place. It brings together the online and offline B2B gaming sectors drawing world-leading companies and innovators from the betting, casino, poker and mobile sectors. ICE Totally Gaming is the largest B2B trade event in gaming, which makes it the ideal fit for Element Wave. If I had to sum up ICE in one word then it would definitely be: innovative. One thing I had heard from many people including the Element Wave team was that: “ICE never disappoints. If anything it gets better each year.”

We received overwhelmingly positive feedback about our game-changing mobile marketing automation platform and it’s exciting to continue to drive mobile growth in betting and gaming industry in 2017. We are the world’s fastest mobile marketing automation platform and this was one area that ICE attendees loved. Speed is important in the mobile world; Element Wave platform means your messages will be at your users fingertips 10x faster than your competitors. Others were impressed by the real-time aspect of the platform, being able to see live customer data and combine with historical data to send contextual messages. The famous Element Wave Guinness Happy Hour was popular once again. Who doesn’t like an ICE cold Guinness?


ICE Totally Gaming 2017 Recap - Dorothy Creaven


Over the course of three days, a number of innovative companies stood out to me. Some pulled me in with their amazing stand designs, others with their product offerings. I look forward to keeping up to date with these companies over the next year!


ICE Totally Gaming 2017 Recap - Exhibitors

We look forward to attending again next year. Until then we will be working away in Element Wave headquarters. See you next time!

We would love to hear about your ICE experience, tweet us @Element_Wave.

About Element Wave

Element Wave is the only Mobile Engagement Automation platform built specifically for the iGaming industry. Established in 2010 in Galway, Ireland, we are a next-generation technology & managed services company serving some of the biggest players in the industry. Our multi-award winning company specialises in mobile marketing to combat the growing problem of player churn. Contact us now for a demonstration to see how we can boost your mobile retention.


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Welcome to Element Wave

Check out our mobile marketing automation platform.

Request Demo | Find out More