As app usage increases exponentially, Element Wave CEO Dorothy Creaven spoke with iGaming Business about the far-reaching benefits of player-level data.
Up to 80% of players will churn in the first 90 days of use. Incorporating data into mobile player journeys consolidates marketing efforts and reduces player drop-off.
Data-lead strategies that centre around player behaviour, habits and event preferences drive mobile player loyalty and monetisation.
Read more on how to leverage data to maximise mobile player journeys here.
About Element Wave
Element Wave is the only Mobile Engagement Automation platform built specifically for the iGaming industry. Established in 2010 in Galway, Ireland, we are a next-generation technology & managed services company serving some of the biggest players in the industry. Our multi-award winning company specialises in mobile marketing to combat the growing problem of player churn. Contact us now for a demonstration to see how we can boost your mobile retention.