2017 Mobile Marketing Trends

2017 Mobile Marketing Trends

Mobile is becoming the dominant platform for betting and gaming brands as players choose it over desktop. Optimising mobile communications and interactions is key for successful iGaming brands in 2017. Marketers have more opportunity than ever before to take control of player journeys and deliver individualised mobile experiences that deliver bigger returns. Here, we look at some of the data-driven trends in mobile marketing that will maximise player value and increase turnover in 2017. Real-time As we head into 2017 without a World Cup or Euro 2016, betting and gaming brands need to focus on other ways to make their…read more >
Element Wave Identifies Data-Driven Mobile Trends For SBC News

Element Wave Identifies Data-Driven Mobile Trends For SBC News

Mobile is a key battleground for betting and gaming operators in 2017. As operators update from a desktop-only to a mobile-first approach, we look at changing trends and best practice ideas for mobile players and data-driven principles for mobile in 2017. At Element Wave, we've built the world's fastest mobile marketing automation platform. We work with some of the biggest betting and gaming operators. Our experience means we are uniquely placed to answer your mobile questions. Here we speak to SBC News about the major trends on mobile for 2017. Mobile-focussed strategies in acquisition, onboarding and retention are key tactics…read more >
Element Wave CEO Shares 2017 Mobile Predictions with EGR

Element Wave CEO Shares 2017 Mobile Predictions with EGR

As the New Year fast approaches, Egaming Review talks to Element Wave as it looks ahead at the big themes for mobile in 2017. Betting and gaming operators are busier than ever on mobile. Players are consistently looking for better experiences and a mobile-first mentality is crucial. Mobile-first thinking refers to an online experience designed for mobile, instead of desktop. Mobile is a leading vertical for betting and gaming operators. Element Wave is extensively experienced in working with leading mobile-first betting and gaming operators. Element Wave CEO and Co-Founder Dorothy Creaven spoke to Egaming Review about what lies ahead for…read more >

Key data-driven forces for marketers in 2017

Key data-driven forces for marketers in 2017 - Gartner’s Hype Cycle Report Technology research company Gartner’s influential 2016-2017 Hype Cycle report looks at how four key pillars are powering results for data-driven marketers. The ‘Hype Cycle for Digital Marketing and Advertising, 2016' report gives recommendations on best practice for an evolving data-driven marketing ecosystem. When combined these forces are enabling new uses of technology from the Internet of Things to AI and a more strategic data-driven approach to marketing.   Image via Gartner Hype Cycle. The Key Pillars Based on insights from over 2000 technologies the report points to key…read more >