Getting Started With Mobile Marketing Automation

Getting Started With Mobile Marketing Automation

  First things first, let’s look at the key benefit to mobile marketing automation - the ability to reach your app users in real-time with contextually relevant messages. Why wouldn’t you want to get on board with that? With the speed at which mobile marketing trends are moving, it’s ever more important to communicate with your players in a relevant and efficient way. We’ve spoken before about challenges faced post acquisition, player retention is now to the fore. Before you dive into mobile marketing automation and start planning in-depth strategies on how to prevent churn, there are some things to…read more >
Shared Kick-Off: Building App Player Loyalty Across Match Times

Shared Kick-Off: Building App Player Loyalty Across Match Times

  Note: This post reflects information from an anonymised data group and refers to app events between January 2016 – September 2016.   There is huge scope in mobile marketing across all verticals, but especially in the iGaming sector. In the lead up to the final rounds of the group stages of Champions League and Europa League, there is a huge opportunity for marketers in the betting and gaming industry to engage with users and entice new users to place multi-bets. During these major sporting seasons, many football matches share kick-off times, such as 3pm on a Saturday afternoon.  …read more >
Mobile Strategy: 7 Ways To Build Your Mobile Brand

Mobile Strategy: 7 Ways To Build Your Mobile Brand

Global analysis site, StatCounter has released data that confirms what brand owners and marketers have long suspected: mobile and tablet internet usage is outstripping desktop. The Global Stats report refers to findings by its research arm that shows mobile and tablet devices accounts for 51.3% of internet usage worldwide in October 2016. While mature markets such as the UK are still spending a lot of time on desktop, forecasters predict mobile will be in the majority from here on in. From now on, if yours is not a mobile brand, you risk missing out.     Deloitte’s Mobile Consumer Trends: First…read more >

Element Software CEO Dorothy Creaven on AIB Business Blog

Element Wave CEO talks to AIB Business Blog This week our CEO, Dorothy Creaven, is interviewed for the AIB Business Blog, for a feature piece on Element Software’s move from a service-based to a product-based company, specialising in real-time mobile analytics with our product Element Wave. Name: Dorothy Creaven, CEO, Element Software Employees: Seven Since: 2011 Lifestage: Start-up Company Background: While mobile app development is a service that a lot of companies are still getting to grips with, one mobile app development company in Galway is already a step ahead of the curve and has moved into the product side…read more >

2013 National Digital Media & Marketing Summit

At the 2013 National Digital Media & Marketing Summit, Element Software will be showcasing our awesome new product and CEO and co-founder Dorothy Creaven will also be speaking. The digital world has moved on enormously since the inaugural Digital Summit in 2010. Its aim is to keep one step ahead of this ever-changing, dynamic and cutting-edge industry. The National Digital Media & Marketing Summit is the must attend event within the Digital Industry in Ireland. The continued success of this event is down to the guaranteed high quality of our national and international speakers, discussing the most important topics of the day. The Digital Summit…read more >