The Importance of Mobile Marketing and Analytics

The Importance of Mobile Marketing and Analytics

Mobile Marketing and Analytics: A Crucial Partnership It’s been interesting to watch the extensive growth around mobile app marketing over the past few years. Operators in the betting and gaming space are looking at mobile marketing and analytics more closely than ever to boost turnover and engagement with their app players. Gone are the days when marketers crossed their fingers, hoping for the best once their beloved app is released to the masses. A data-led mobile app strategy is vital for success. Figures show that in June 2016 there were 2.2 million apps available to download from the main app…read more >
What Is Smart Data?

What Is Smart Data?

  What is Smart Data? Element Wave’s uniquely-designed Smart Data pulls in live trending data in real-time and adds it to your marketing push or in-app messaging. It is Element Wave's exclusive way to reach app users with real-time context. Years of experience with mobile-focused betting and gaming operators sparked the idea for Smart Data and its real-time use. How do you use Smart Data? It’s quite simple. Once you have integrated Element Wave you can begin to use Smart Data straight away. You can take advantage of Smart Data for any type of player event happening across your user-base. The platform…read more >
ICE Totally Gaming 2017 Recap

ICE Totally Gaming 2017 Recap

  We are back in the office and wanted to reflect on another whirlwind conference that was ICE Totally Gaming 2017. This year’s ICE show, which ran from Tuesday to Thursday, was packed with live demos, meetings and plenty of pints of Guinness at our Happy Hour, of course. As a newbie to the ICE Totally Gaming conference, it was mind blowing! As I stepped into the ExCel centre I was confronted with a Ferrari, bright lights and music from exhibitor stands. Everyone was pulling out the stops, from interactive stands to micro pigs and the Opera performance from Microgaming…read more >
Dorothy Creaven Talks to Totally Gaming About the Future of Mobile

Dorothy Creaven Talks to Totally Gaming About the Future of Mobile

  Element Wave is showcasing it’s game-changing technology once again at ICE Totally Gaming 2017. Ahead of the annual event, CEO & co-founder Dorothy Creaven spoke with Totally Gaming magazine about the evolution of mobile strategies. Thanks to extensive experience in the iGaming sphere, Element Wave is uniquely placed to analyse the betting and gaming landscape on mobile. In this article, Dorothy Creaven discusses the challenges of mobile as an engagement channel, a consumer-centric approach and the key capabilities that make mobile the leading vertical for iGaming brands. Read more in this Totally Gaming 1on1 with Dorothy Creaven on how…read more >

Element Wave CTO Discusses Strengths Of Mobile Marketing Automation with EGR

Modern sportsbook and casino players look for tailored and intelligent mobile experiences. Boring apps turn players away. Mobile marketing automation is the secret to unlocking fresh, wholly individualised content for 20,000 different players at once. Instead of hours of set-up, monitoring and analysing manual mobile or multi-channel campaigns, mobile marketing automation removes the hard work. Your marketing or CRM team can spend their time creating automated behaviours and producing innovative content to drive player loyalty and monetisation. Element Wave CTO James Harkin explores the strengths of mobile marketing for the betting and gaming industry. Read more about how to capitalise…read more >
How a Single Push Drives Bets Placed Up By 300%

How a Single Push Drives Bets Placed Up By 300%

Mobile is a battleground for retaining and engaging betting app users and the push notification is one of your most powerful allies. Countless reports reflect a growing reliance on devices; iPhone users unlock their iPhones on average 80 times per day, while Android users are on average 110 times. A clear strategy for push notifications and in-app messaging is vital for success. How are marketing or CRM managers standing out on these crowded but essential home screens? What’s the best way to get sportsbook app users? Push notifications sent around match time are a good way to start. In extensive…read more >

Element Wave Wins 2013 EiG Launchpad

Element Wave is winner of EiG Launchpad in Barcelona Last week at the EiG conference in Barcelona, Element Wave was the victor at the start-up launchpad. 2013’s EiG Launchpad was a huge success, with organizer Melissa Blau securing an impressive panel of investors to evaluate the five start-up companies that were making a pitch. Panelits included Brock Pierce, Raj Ramanandi, Evan Hoff and Mark Blandford. The EiG 2013 Launchpad finalists included Element Wave, Btwiice, Steamsharp Technology, Six Faces and LottoRace. Each panelist grilled the start-ups after their presentations and then came to an almost unanimous conclusion that Element Wave should win…read more >