No Data Warehouse Integration Required

No Data Warehouse Integration Required

No Data Warehouse Integration Required How to get started with marketing automation - without a deep data warehouse integration. Many technology leaders within sports betting companies are understandably nervous about the time and effort required to integrate a new mobile marketing automation tool with a legacy data warehouse. The good news is that there is a whole branch of mobile marketing automation that: does not require any data warehouse integration is easy to get started with, and offers enormous benefits to both player and brand. At Element Wave, we believe mobile marketing can be divided into two broad categories. One…read more >
It’s Official: Mobile Bettors Love Multiple Betting

It’s Official: Mobile Bettors Love Multiple Betting

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016. Real-money punters have specific bet preferences. Behavioural data on mobile betting and gaming players reveals they love multiple betting. Our data shows that some punters take a long time over their bet choices, some log-in and play immediately. Players bet by odds, stake, day-of-week or league. The point is that they bet systematically. Multiple betting covers a combination of bets, of two or more. If all the selections are correct, the player wins. As the number of teams or…read more >
Why You Need App Analytics

Why You Need App Analytics

App analytics: You've got an app, what's next? Now that you’ve invested in an app for your business, wouldn’t it be great to understand how (or even if!) your customers are interacting with it? Your app analytics are a crucial marketing tool. Learn how to use them now. 6715read more >