The Importance of Mobile Marketing and Analytics

The Importance of Mobile Marketing and Analytics

Mobile Marketing and Analytics: A Crucial Partnership It’s been interesting to watch the extensive growth around mobile app marketing over the past few years. Operators in the betting and gaming space are looking at mobile marketing and analytics more closely than ever to boost turnover and engagement with their app players. Gone are the days when marketers crossed their fingers, hoping for the best once their beloved app is released to the masses. A data-led mobile app strategy is vital for success. Figures show that in June 2016 there were 2.2 million apps available to download from the main app…read more >
Element Wave Lands 5 EGR B2B Awards Nominations

Element Wave Lands 5 EGR B2B Awards Nominations

  The Element Wave team has an extra reason to look forward to June’s EGR B2B Awards, or should we say five reasons! Element Wave is nominated in five categories at the influential awards ceremony. Organised by eGaming Review, the EGR B2B Awards is one of the biggest nights in the iGaming calendar. The awards recognise the achievements of service providers in the Betting and Gaming Industry. Element Wave’s Mobile Marketing Automation Technology has created ripples before. Last year we were double winners, in Acquisition and Retention Partner of the Year and for the second consecutive year Mobile Services Provider.…read more >
Mobile Retention in a Summer of Football Drought

Mobile Retention in a Summer of Football Drought

  2017 is a rough year for sportsbook operators, not because of hikes in taxes or Brexit.  It’s much much worse. There is no summer tournament!   Once the Champions League Final is over on the 3rd of June we’re in for three long months of football-free weekends. There are some oases in the desert in the form of Russia 2018 Qualifiers in June and late August. And some relief could be found in the usual summer tennis staples of Wimbledon and the US Open or the Champions League Qualifying Rounds which continue through the months. But what’s missing is…read more >
2016 – Our Year in Review

2016 – Our Year in Review

  As we come to the end of another year here at the Element Wave HQ, we are also celebrating our company’s sixth anniversary. It’s been an interesting road over the last six years with plenty of high points. Looking back over the last 12 months we are proud of what we have achieved as a team, continuing to learn, and working hard to deliver the very best experiences for our customers and their end-users.   At Element Wave we are delighted with our many achievements throughout the year: we finished product development and went live with version 1.0 of…read more >

Element Wave Feature in Cara Magazine

Element Wave & Web Summit appear in Cara Magazine It’s that time of year again…Web Summit time. The time of year when all the world’s top executives get together in Dublin to promote the growth of the global tech industry. In the below article from Karlin Lillington in Cara Magazine, Element Wave CEO Dorothy Creaven discusses why she attends Web Summit every year. To read the magazine in full, click here. About Element Wave Element Wave is the only Mobile Engagement Automation platform built specifically for the iGaming industry. Established in 2010 in Galway, Ireland, we are a next-generation technology…read more >

Element Wave’s CEO in Top 100 Women in STEM

Dorothy Creaven, CEO of Element Wave features in Top 100 Women in STEM list. Irish technology news website, Silicon Republic, has put together part two of their top 100 women in science, technology, engineering and maths, and we are delighted to announce that Element Wave’s Chief Executive, Dorothy Creaven, is among their chosen 100. "It’s a privilege to be named amongst a field of such talented women. As a business leader specialising in mobile technology, I look forward to seeing what the the next year brings" says Dorothy Creaven   From world-beating academics, to inspiring science communicators, from tech business leaders to…read more >
Element Software Winner of Seedcorn Award: Best New Start

Element Software Winner of Seedcorn Award: Best New Start

Element Software announced as overall winner of Seedcorn Award: Best New Start Element Software was recently announced as the winner of the all-island Best New Start prize at the InterTradeIreland Seedcorn Award Competition 2013. Element Software competed against Q1 Scientific, FenestraPro and Blow Moulding Technologies in the new start category on the 27th of November in Dublin City. Judges on the day included Thomas Hunter McGowan of InterTradeIreland, John Flynn of ACT Venture Capital, Jim Curran of Clarendon Fund Managers, Charlie Shivers of Copper Industries, Pat Garvey of Bloom Equity, Colm Piercy of Digiweb Group and George Lee of RTE. Element Software was…read more >

Global Launch of Element Wave at Apps World

Element Wave's global launch at Apps World London We are excited to have our global launch of Element Wave at Apps World London this week. With low user retention being the greatest challenge faced by the mobile app market, Irish start-up Element Wave has developed new in-app technology to specifically tackle this issue for app publishers. The company which has attracted major players in the European app market is now launching its innovative and award-winning Software-as-a-Service for mobile customer engagement, to a global audience at Apps World London. Element Wave wins EiG Launchpad Also this month, Element Wave won the International…read more >
The Evolution of iOS (Updated With iOS 10)

The Evolution of iOS (Updated With iOS 10)

The history of iOS updates, how the iPhone has evolved since 2007. (Updated in October 2016, to incorporate iOS 10.) Steve Jobs introduced the first iPhone on January 9, 2007 by saying: “today, Apple is going to reinvent the phone.” It’s fair to say they’ve proven this. When the first iPhone was released, it was a time before apps and the multi-tasking environment we know today. In the early days of iPhones, they were to make actual calls, watch YouTube or play web-based games. iOS has evolved from a simple touch operating system, to the essential device used by over…read more >

How To Increase App User Engagement

Looking to increase app user engagement? We've got some tips to help you hit the right note. Smartphone penetration is on the increase – we all know this. But what is surprising is that a recent report on mobile usage claimed that over 80% of time on smartphones is now spent inside apps.  With the average consumer now spending over 150 minutes each day on smartphones and tablets, marketers are being offered vast opportunities to actively engage with their app users and turn them into loyal customers. But how do you do this? We’ve all been told that mobile apps are…read more >

Element Software CEO Dorothy Creaven on AIB Business Blog

Element Wave CEO talks to AIB Business Blog This week our CEO, Dorothy Creaven, is interviewed for the AIB Business Blog, for a feature piece on Element Software’s move from a service-based to a product-based company, specialising in real-time mobile analytics with our product Element Wave. Name: Dorothy Creaven, CEO, Element Software Employees: Seven Since: 2011 Lifestage: Start-up Company Background: While mobile app development is a service that a lot of companies are still getting to grips with, one mobile app development company in Galway is already a step ahead of the curve and has moved into the product side…read more >
Why You Need App Analytics

Why You Need App Analytics

App analytics: You've got an app, what's next? Now that you’ve invested in an app for your business, wouldn’t it be great to understand how (or even if!) your customers are interacting with it? Your app analytics are a crucial marketing tool. Learn how to use them now. 6715read more >

Galway Startup Element Software Finalist in National Startup Awards

Element Software (yes, that’s us!!) has just been shortlisted in two categories for their new product, Element Wave, in the 2013 Startup Awards, to be held in Dublin on June 13th. The shortlisted categories in which Element Software have been nominated are the “Export Startup of the Year” and the “Women in Business” award.  The national startup awards, now in their second year, recognise those who have been in business for three years or less. Founded in 2010 by two NUI Galway graduates, Element Software is a cutting-edge, mobile software development company. “We started out by focusing on developing high-quality native mobile…read more >

The SFA National Small Business New Emerging Business Award 2013

We are delighted to announce that Element Software Ltd. were the recipients of the The SFA National Small Business New Emerging Business Award 2013. The Small Firms Association is the national organisation exclusively representing the needs of small enterprises in Ireland. The SFA is funded directly through subscription fees from its 8,000 member companies. As a full social partner, it directly meets government at the table and interacts with key decision-makers at all levels to ensure that the economic environment is conducive to small business establishment and development. “It’s great to see that entries are up again on last year which shows that even…read more >

2013 National Digital Media & Marketing Summit

At the 2013 National Digital Media & Marketing Summit, Element Software will be showcasing our awesome new product and CEO and co-founder Dorothy Creaven will also be speaking. The digital world has moved on enormously since the inaugural Digital Summit in 2010. Its aim is to keep one step ahead of this ever-changing, dynamic and cutting-edge industry. The National Digital Media & Marketing Summit is the must attend event within the Digital Industry in Ireland. The continued success of this event is down to the guaranteed high quality of our national and international speakers, discussing the most important topics of the day. The Digital Summit…read more >
SCCUL Entrepreneurship Awards 2012

SCCUL Entrepreneurship Awards 2012

We are delighted to announce that Element Software Ltd. were the recipients of the 'One To Watch' SCCUL Entrepreneurship Award 2012. An initiative in association with the board of St. Colummba's Credit Union, the SCCUL Awards are in their third year and are a fitting recognition of entrepreneurs who have taken the big step of investing in a business venture with a view to it becoming a commercial success. The event was also given added credibility by the high calibre panel of judges. This panel was made up of Gavin Duffy entrepreneur and businessman from Dragons Den, Jim Murren former Area Manager of IDA Western Region,…read more >