Element Wave Lands 5 EGR B2B Awards Nominations

Element Wave Lands 5 EGR B2B Awards Nominations

  The Element Wave team has an extra reason to look forward to June’s EGR B2B Awards, or should we say five reasons! Element Wave is nominated in five categories at the influential awards ceremony. Organised by eGaming Review, the EGR B2B Awards is one of the biggest nights in the iGaming calendar. The awards recognise the achievements of service providers in the Betting and Gaming Industry. Element Wave’s Mobile Marketing Automation Technology has created ripples before. Last year we were double winners, in Acquisition and Retention Partner of the Year and for the second consecutive year Mobile Services Provider.…read more >
20% of Mobile Users Jump Ship After App Registration

20% of Mobile Users Jump Ship After App Registration

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016.   What if we were to tell you that 1/5th of your “successful” acquisition spend is wasted? * * Is “wasted” a bit extreme? No, read on   The crux of it is, according to our research of sports book apps, one in five new mobile users complete app registration and never come back. What a shame, the hardest part was done! You got your app in front of the player, they downloaded, went to the trouble of registering…read more >
Shared Kick-Off: Building App Player Loyalty Across Match Times

Shared Kick-Off: Building App Player Loyalty Across Match Times

  Note: This post reflects information from an anonymised data group and refers to app events between January 2016 – September 2016.   There is huge scope in mobile marketing across all verticals, but especially in the iGaming sector. In the lead up to the final rounds of the group stages of Champions League and Europa League, there is a huge opportunity for marketers in the betting and gaming industry to engage with users and entice new users to place multi-bets. During these major sporting seasons, many football matches share kick-off times, such as 3pm on a Saturday afternoon.  …read more >