It’s Official: Mobile Bettors Love Multiple Betting

It’s Official: Mobile Bettors Love Multiple Betting

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016. Real-money punters have specific bet preferences. Behavioural data on mobile betting and gaming players reveals they love multiple betting. Our data shows that some punters take a long time over their bet choices, some log-in and play immediately. Players bet by odds, stake, day-of-week or league. The point is that they bet systematically. Multiple betting covers a combination of bets, of two or more. If all the selections are correct, the player wins. As the number of teams or…read more >
bwin.party Wins Boost With Mobile CRM Specialists Element Wave

bwin.party Wins Boost With Mobile CRM Specialists Element Wave

Mobile CRM specialists Element Wave announce case study with bwin.party Mobile Marketing technology company Element Wave has been working with Gibraltar based betting giant bwin.party for the past 15 months to deliver mobile CRM to boost engagement with betting players. Element Wave focussed on mobile targeting to drive success on bwin.party’s native apps. Element Wave’s managed mobile activities implemented a full schedule of targeted push and in-app notifications across 15 of bwin.party’s native mobile apps, both sportsbook and casino across a number of European markets including Germany, Spain, France and the UK. Pre-match bets on the rise By utilising timely…read more >