No Data Warehouse Integration Required

No Data Warehouse Integration Required

No Data Warehouse Integration Required How to get started with marketing automation - without a deep data warehouse integration. Many technology leaders within sports betting companies are understandably nervous about the time and effort required to integrate a new mobile marketing automation tool with a legacy data warehouse. The good news is that there is a whole branch of mobile marketing automation that: does not require any data warehouse integration is easy to get started with, and offers enormous benefits to both player and brand. At Element Wave, we believe mobile marketing can be divided into two broad categories. One…read more >
Getting Started With Mobile Marketing Automation

Getting Started With Mobile Marketing Automation

  First things first, let’s look at the key benefit to mobile marketing automation - the ability to reach your app users in real-time with contextually relevant messages. Why wouldn’t you want to get on board with that? With the speed at which mobile marketing trends are moving, it’s ever more important to communicate with your players in a relevant and efficient way. We’ve spoken before about challenges faced post acquisition, player retention is now to the fore. Before you dive into mobile marketing automation and start planning in-depth strategies on how to prevent churn, there are some things to…read more >

Element Wave CTO Discusses Strengths Of Mobile Marketing Automation with EGR

Modern sportsbook and casino players look for tailored and intelligent mobile experiences. Boring apps turn players away. Mobile marketing automation is the secret to unlocking fresh, wholly individualised content for 20,000 different players at once. Instead of hours of set-up, monitoring and analysing manual mobile or multi-channel campaigns, mobile marketing automation removes the hard work. Your marketing or CRM team can spend their time creating automated behaviours and producing innovative content to drive player loyalty and monetisation. Element Wave CTO James Harkin explores the strengths of mobile marketing for the betting and gaming industry. Read more about how to capitalise…read more >
Mobile Marketing Integration Is Easier Than You Think

Mobile Marketing Integration Is Easier Than You Think

What does it take to integrate mobile marketing automation? Over the recent Black Friday/Cyber Monday weekend: Over 75% of product searches took place on mobile. PayPal processed over $5,000 in payments per second - all from mobile devices. In the UK, over 60% of purchases were made on mobile. It’s clear that consumers have embraced mobile when it comes to their shopping euro. The question is, are brands embracing mobile consumers? More and more brands are turning to mobile marketing automation products to enhance conversion, loyalty, spend, and lifetime-value on mobile but integration can be a pain point. What exactly…read more >