Getting Started With Mobile Marketing Automation

Getting Started With Mobile Marketing Automation

  First things first, let’s look at the key benefit to mobile marketing automation - the ability to reach your app users in real-time with contextually relevant messages. Why wouldn’t you want to get on board with that? With the speed at which mobile marketing trends are moving, it’s ever more important to communicate with your players in a relevant and efficient way. We’ve spoken before about challenges faced post acquisition, player retention is now to the fore. Before you dive into mobile marketing automation and start planning in-depth strategies on how to prevent churn, there are some things to…read more >
2017 Mobile Marketing Trends

2017 Mobile Marketing Trends

Mobile is becoming the dominant platform for betting and gaming brands as players choose it over desktop. Optimising mobile communications and interactions is key for successful iGaming brands in 2017. Marketers have more opportunity than ever before to take control of player journeys and deliver individualised mobile experiences that deliver bigger returns. Here, we look at some of the data-driven trends in mobile marketing that will maximise player value and increase turnover in 2017. Real-time As we head into 2017 without a World Cup or Euro 2016, betting and gaming brands need to focus on other ways to make their…read more >