What Is Smart Data?

What Is Smart Data?

  What is Smart Data? Element Wave’s uniquely-designed Smart Data pulls in live trending data in real-time and adds it to your marketing push or in-app messaging. It is Element Wave's exclusive way to reach app users with real-time context. Years of experience with mobile-focused betting and gaming operators sparked the idea for Smart Data and its real-time use. How do you use Smart Data? It’s quite simple. Once you have integrated Element Wave you can begin to use Smart Data straight away. You can take advantage of Smart Data for any type of player event happening across your user-base. The platform…read more >
20% of Mobile Users Jump Ship After App Registration

20% of Mobile Users Jump Ship After App Registration

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016.   What if we were to tell you that 1/5th of your “successful” acquisition spend is wasted? * * Is “wasted” a bit extreme? No, read on   The crux of it is, according to our research of sports book apps, one in five new mobile users complete app registration and never come back. What a shame, the hardest part was done! You got your app in front of the player, they downloaded, went to the trouble of registering…read more >
How a Single Push Drives Bets Placed Up By 300%

How a Single Push Drives Bets Placed Up By 300%

Mobile is a battleground for retaining and engaging betting app users and the push notification is one of your most powerful allies. Countless reports reflect a growing reliance on devices; iPhone users unlock their iPhones on average 80 times per day, while Android users are on average 110 times. A clear strategy for push notifications and in-app messaging is vital for success. How are marketing or CRM managers standing out on these crowded but essential home screens? What’s the best way to get sportsbook app users? Push notifications sent around match time are a good way to start. In extensive…read more >

Element Wave CEO On Stage at mGaming Summit

Element Wave recently featured at the annual mGaming Summit which took place alongside the mPayments Summit at Dexter House in London. Dorothy Creaven, CEO of Element Wave, took to the stage to speak about the importance of player retention for mobile gaming. The event was a joint venture between Telemedia and iGaming Business to facilitate networking, industry presentations and discussion on topics from mobile payments, push notifications, innovation and social media. Innovations in Mobile Gaming ‘The timing of the sessions and breaks felt right and the day flew by without a hitch, with a number of delegates sharing their thoughts…read more >