What is User Onboarding? Best Practice for Mobile Apps

What is User Onboarding? Best Practice for Mobile Apps

  There is a lot of time and planning involved in acquiring new app users. But the hard work shouldn’t stop there. Marketers have a short window to portray a good first impression. From a user downloading your app, registering an account and using it for the first time, the steps you take during this time are vital. A well thought out onboarding strategy, showcasing what your app has to offer and the value for the user can be make or break and ultimately determine if users abandon your app.   What is onboarding? Onboarding is the process of introducing…read more >
The Importance of Mobile Marketing and Analytics

The Importance of Mobile Marketing and Analytics

Mobile Marketing and Analytics: A Crucial Partnership It’s been interesting to watch the extensive growth around mobile app marketing over the past few years. Operators in the betting and gaming space are looking at mobile marketing and analytics more closely than ever to boost turnover and engagement with their app players. Gone are the days when marketers crossed their fingers, hoping for the best once their beloved app is released to the masses. A data-led mobile app strategy is vital for success. Figures show that in June 2016 there were 2.2 million apps available to download from the main app…read more >
No Data Warehouse Integration Required

No Data Warehouse Integration Required

No Data Warehouse Integration Required How to get started with marketing automation - without a deep data warehouse integration. Many technology leaders within sports betting companies are understandably nervous about the time and effort required to integrate a new mobile marketing automation tool with a legacy data warehouse. The good news is that there is a whole branch of mobile marketing automation that: does not require any data warehouse integration is easy to get started with, and offers enormous benefits to both player and brand. At Element Wave, we believe mobile marketing can be divided into two broad categories. One…read more >
SMS is dead, long live in-app

SMS is dead, long live in-app

  Why not share:       Mobile is the number one channel to reach your target market today. According to Go-Globe, 52% of the time individuals spend on digital media is on mobile apps. The question is how do you engage with these individuals? The answer is with mobile messaging. It’s a prominent way to communicate with your customers. However, choosing the right type of messaging can be difficult, especially with the increase in channels available. Today we will discuss two types of mobile messaging; In-app and SMS.   Before mobile networks could carry internet data, businesses used SMS in…read more >
Mobile Retention in a Summer of Football Drought

Mobile Retention in a Summer of Football Drought

  2017 is a rough year for sportsbook operators, not because of hikes in taxes or Brexit.  It’s much much worse. There is no summer tournament!   Once the Champions League Final is over on the 3rd of June we’re in for three long months of football-free weekends. There are some oases in the desert in the form of Russia 2018 Qualifiers in June and late August. And some relief could be found in the usual summer tennis staples of Wimbledon and the US Open or the Champions League Qualifying Rounds which continue through the months. But what’s missing is…read more >
Getting Started With Mobile Marketing Automation

Getting Started With Mobile Marketing Automation

  First things first, let’s look at the key benefit to mobile marketing automation - the ability to reach your app users in real-time with contextually relevant messages. Why wouldn’t you want to get on board with that? With the speed at which mobile marketing trends are moving, it’s ever more important to communicate with your players in a relevant and efficient way. We’ve spoken before about challenges faced post acquisition, player retention is now to the fore. Before you dive into mobile marketing automation and start planning in-depth strategies on how to prevent churn, there are some things to…read more >
2017 Mobile Marketing Trends

2017 Mobile Marketing Trends

Mobile is becoming the dominant platform for betting and gaming brands as players choose it over desktop. Optimising mobile communications and interactions is key for successful iGaming brands in 2017. Marketers have more opportunity than ever before to take control of player journeys and deliver individualised mobile experiences that deliver bigger returns. Here, we look at some of the data-driven trends in mobile marketing that will maximise player value and increase turnover in 2017. Real-time As we head into 2017 without a World Cup or Euro 2016, betting and gaming brands need to focus on other ways to make their…read more >
Mobile Marketing Integration Is Easier Than You Think

Mobile Marketing Integration Is Easier Than You Think

What does it take to integrate mobile marketing automation? Over the recent Black Friday/Cyber Monday weekend: Over 75% of product searches took place on mobile. PayPal processed over $5,000 in payments per second - all from mobile devices. In the UK, over 60% of purchases were made on mobile. It’s clear that consumers have embraced mobile when it comes to their shopping euro. The question is, are brands embracing mobile consumers? More and more brands are turning to mobile marketing automation products to enhance conversion, loyalty, spend, and lifetime-value on mobile but integration can be a pain point. What exactly…read more >
Element Wave CEO Shares 2017 Mobile Predictions with EGR

Element Wave CEO Shares 2017 Mobile Predictions with EGR

As the New Year fast approaches, Egaming Review talks to Element Wave as it looks ahead at the big themes for mobile in 2017. Betting and gaming operators are busier than ever on mobile. Players are consistently looking for better experiences and a mobile-first mentality is crucial. Mobile-first thinking refers to an online experience designed for mobile, instead of desktop. Mobile is a leading vertical for betting and gaming operators. Element Wave is extensively experienced in working with leading mobile-first betting and gaming operators. Element Wave CEO and Co-Founder Dorothy Creaven spoke to Egaming Review about what lies ahead for…read more >
Four Deep Linking Strategies for Winning on Mobile

Four Deep Linking Strategies for Winning on Mobile

  A deep link directs an app user past the home page to a specific page within it. This allows the user to take the desired action easily. Think of a gamer, who can easily action a push notification and arrive at a new game, or a shopper who can complete a purchase directly from an in-app notification. By implementing a deep linking strategy, marketers can improve user experience, app engagement and see increases in their return on investment (ROI). Mobile marketers are continually looking for ways to deliver personalised, engaging content via apps. However, they face a big challenge;…read more >
Shared Kick-Off: Building App Player Loyalty Across Match Times

Shared Kick-Off: Building App Player Loyalty Across Match Times

  Note: This post reflects information from an anonymised data group and refers to app events between January 2016 – September 2016.   There is huge scope in mobile marketing across all verticals, but especially in the iGaming sector. In the lead up to the final rounds of the group stages of Champions League and Europa League, there is a huge opportunity for marketers in the betting and gaming industry to engage with users and entice new users to place multi-bets. During these major sporting seasons, many football matches share kick-off times, such as 3pm on a Saturday afternoon.  …read more >

Key data-driven forces for marketers in 2017

Key data-driven forces for marketers in 2017 - Gartner’s Hype Cycle Report Technology research company Gartner’s influential 2016-2017 Hype Cycle report looks at how four key pillars are powering results for data-driven marketers. The ‘Hype Cycle for Digital Marketing and Advertising, 2016' report gives recommendations on best practice for an evolving data-driven marketing ecosystem. When combined these forces are enabling new uses of technology from the Internet of Things to AI and a more strategic data-driven approach to marketing.   Image via Gartner Hype Cycle. The Key Pillars Based on insights from over 2000 technologies the report points to key…read more >
Mobile Strategy: 7 Ways To Build Your Mobile Brand

Mobile Strategy: 7 Ways To Build Your Mobile Brand

Global analysis site, StatCounter has released data that confirms what brand owners and marketers have long suspected: mobile and tablet internet usage is outstripping desktop. The Global Stats report refers to findings by its research arm that shows mobile and tablet devices accounts for 51.3% of internet usage worldwide in October 2016. While mature markets such as the UK are still spending a lot of time on desktop, forecasters predict mobile will be in the majority from here on in. From now on, if yours is not a mobile brand, you risk missing out.     Deloitte’s Mobile Consumer Trends: First…read more >
The Rise of Location-Based Marketing

The Rise of Location-Based Marketing

The Rise and Rise of Location-Based Marketing   Twitter wants to know “What’s happening?”, Facebook is concerned with “What’s on your mind?” And now more and more mobile apps want to know “Where are you?” This week’s blog will highlight the uses of location-based marketing or geolocation in brands' everyday campaigns, with a focus on mobile marketing and apps. We have all read articles on how mobile is “taking over” so I won’t go into that, but just two quick thinking points. Firstly, people are spending more time in apps than watching TV and secondly, the average person looks at their…read more >

Galway Companies Recognised as Shining Lights of the Irish SME Sector

Element Software honoured for contribution to enterprise Galway-based companies Clada Group, Element Software, neoSurgical, Ocean Harvest Technologies and Tree Light Pictures, were five of 63 companies acknowledged for their contribution to enterprise and innovation across the island of Ireland. They were awarded ‘Business Ambassador’ status by InterTradeIreland at a special event held in the Mansion House in Dublin. The event was hosted by Minister for Jobs, Enterprise and Innovation, Richard Bruton TD. Every county in Ireland was represented by the Business Ambassadors, who were nominated as companies that had successfully embraced innovation; developed new cross-border markets or secured venture capital with…read more >
Why Should You Use Push Notifications In Your App?

Why Should You Use Push Notifications In Your App?

Why use push notifications in your app?  What is a push notification? Push notifications have been available since June 2009, when Apple launched its Apple push notification Service (APNs), closely followed by Android’s notification service. A push notification is a message delivered to a device after an app is installed. Push notifications have had a bad rap. As push notifications came on stream, brand owners were keen to utilise this new channel. Without guidelines in place, however, notifications were sent without any consideration, effectively spamming users. It resulted in end users feeling disillusioned; people were receiving notifications that were completely irrelevant…read more >