Quarter 1 News from Element Wave

Quarter 1 News from Element Wave

  A Quarter In Review We are one-quarter of the way through 2017 already. Spring is here once more and the mobile tech space is still moving as quickly as ever. We’ve been busy making updates to our Element Wave SDKs and upgrading our CRM automation feature-set around data-mining and machine learning.  As we approach the end of Q1, I wanted to share what we have achieved and what we have been working on over the first few months of the year. As always, I’m so proud of our team and what we’ve accomplished so far.   Recognised By Gartner Technology…read more >
It’s Official: Mobile Bettors Love Multiple Betting

It’s Official: Mobile Bettors Love Multiple Betting

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016. Real-money punters have specific bet preferences. Behavioural data on mobile betting and gaming players reveals they love multiple betting. Our data shows that some punters take a long time over their bet choices, some log-in and play immediately. Players bet by odds, stake, day-of-week or league. The point is that they bet systematically. Multiple betting covers a combination of bets, of two or more. If all the selections are correct, the player wins. As the number of teams or…read more >
What Is Smart Data?

What Is Smart Data?

  What is Smart Data? Element Wave’s uniquely-designed Smart Data pulls in live trending data in real-time and adds it to your marketing push or in-app messaging. It is Element Wave's exclusive way to reach app users with real-time context. Years of experience with mobile-focused betting and gaming operators sparked the idea for Smart Data and its real-time use. How do you use Smart Data? It’s quite simple. Once you have integrated Element Wave you can begin to use Smart Data straight away. You can take advantage of Smart Data for any type of player event happening across your user-base. The platform…read more >
Getting Started With Mobile Marketing Automation

Getting Started With Mobile Marketing Automation

  First things first, let’s look at the key benefit to mobile marketing automation - the ability to reach your app users in real-time with contextually relevant messages. Why wouldn’t you want to get on board with that? With the speed at which mobile marketing trends are moving, it’s ever more important to communicate with your players in a relevant and efficient way. We’ve spoken before about challenges faced post acquisition, player retention is now to the fore. Before you dive into mobile marketing automation and start planning in-depth strategies on how to prevent churn, there are some things to…read more >

iGaming Operators: Maximise Player Journeys With Data

As app usage increases exponentially, Element Wave CEO Dorothy Creaven spoke with iGaming Business about the far-reaching benefits of player-level data. Up to 80% of players will churn in the first 90 days of use. Incorporating data into mobile player journeys consolidates marketing efforts and reduces player drop-off.  Data-lead strategies that centre around player behaviour, habits and event preferences drive mobile player loyalty and monetisation. Read more on how to leverage data to maximise mobile player journeys here.   About Element Wave Element Wave is the only Mobile Engagement Automation platform built specifically for the iGaming industry. Established in 2010 in…read more >
How a Single Push Drives Bets Placed Up By 300%

How a Single Push Drives Bets Placed Up By 300%

Mobile is a battleground for retaining and engaging betting app users and the push notification is one of your most powerful allies. Countless reports reflect a growing reliance on devices; iPhone users unlock their iPhones on average 80 times per day, while Android users are on average 110 times. A clear strategy for push notifications and in-app messaging is vital for success. How are marketing or CRM managers standing out on these crowded but essential home screens? What’s the best way to get sportsbook app users? Push notifications sent around match time are a good way to start. In extensive…read more >

Element Wave CEO On Stage at mGaming Summit

Element Wave recently featured at the annual mGaming Summit which took place alongside the mPayments Summit at Dexter House in London. Dorothy Creaven, CEO of Element Wave, took to the stage to speak about the importance of player retention for mobile gaming. The event was a joint venture between Telemedia and iGaming Business to facilitate networking, industry presentations and discussion on topics from mobile payments, push notifications, innovation and social media. Innovations in Mobile Gaming ‘The timing of the sessions and breaks felt right and the day flew by without a hitch, with a number of delegates sharing their thoughts…read more >