The Decade of Mobile

The Decade of Mobile

  2017 marks an important year in the mobile technology space. 10 years ago Steve Jobs announced to the world the first iPhone. A phone that impacted our lives dramatically, even if we didn’t know it at the time. The iPhone has evolved from a simple, but groundbreaking, touch-screen system, to an essential device, a must-have and an icon of the tech industry. We could even say it was the beginning of the shift to a mobile-first world. The iPhone has revolutionised the way we as consumers communicate, entertain, work and live today. According to Ofcom the UK has become…read more >
20% of Mobile Users Jump Ship After App Registration

20% of Mobile Users Jump Ship After App Registration

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016.   What if we were to tell you that 1/5th of your “successful” acquisition spend is wasted? * * Is “wasted” a bit extreme? No, read on   The crux of it is, according to our research of sports book apps, one in five new mobile users complete app registration and never come back. What a shame, the hardest part was done! You got your app in front of the player, they downloaded, went to the trouble of registering…read more >
Element Wave at ICE Totally Gaming 2017

Element Wave at ICE Totally Gaming 2017

Going to ICE Totally Gaming 2017? So is Team Element Wave and we're excited to bring our data-driven tech platform to showcase again in London. We're looking forward to joining some 30,000 exhibitors and visitors for this year’s conference - the biggest on record. Visit Stand N2-100 to find out how our game-changing technology can work for your iGaming players. Element Wave is the world’s leading real-time marketing automation platform for sports betting and gaming. Our real-time marketing automation platform is designed specifically for iGaming to convert, engage and retain your players. We focus on data-driven interactions, scalable player journeys,…read more >
The Evolution of iOS (Updated With iOS 10)

The Evolution of iOS (Updated With iOS 10)

The history of iOS updates, how the iPhone has evolved since 2007. (Updated in October 2016, to incorporate iOS 10.) Steve Jobs introduced the first iPhone on January 9, 2007 by saying: “today, Apple is going to reinvent the phone.” It’s fair to say they’ve proven this. When the first iPhone was released, it was a time before apps and the multi-tasking environment we know today. In the early days of iPhones, they were to make actual calls, watch YouTube or play web-based games. iOS has evolved from a simple touch operating system, to the essential device used by over…read more >

How To Increase App User Engagement

Looking to increase app user engagement? We've got some tips to help you hit the right note. Smartphone penetration is on the increase – we all know this. But what is surprising is that a recent report on mobile usage claimed that over 80% of time on smartphones is now spent inside apps.  With the average consumer now spending over 150 minutes each day on smartphones and tablets, marketers are being offered vast opportunities to actively engage with their app users and turn them into loyal customers. But how do you do this? We’ve all been told that mobile apps are…read more >
Why Should You Use Push Notifications In Your App?

Why Should You Use Push Notifications In Your App?

Why use push notifications in your app?  What is a push notification? Push notifications have been available since June 2009, when Apple launched its Apple push notification Service (APNs), closely followed by Android’s notification service. A push notification is a message delivered to a device after an app is installed. Push notifications have had a bad rap. As push notifications came on stream, brand owners were keen to utilise this new channel. Without guidelines in place, however, notifications were sent without any consideration, effectively spamming users. It resulted in end users feeling disillusioned; people were receiving notifications that were completely irrelevant…read more >