What is User Onboarding? Best Practice for Mobile Apps

What is User Onboarding? Best Practice for Mobile Apps

  There is a lot of time and planning involved in acquiring new app users. But the hard work shouldn’t stop there. Marketers have a short window to portray a good first impression. From a user downloading your app, registering an account and using it for the first time, the steps you take during this time are vital. A well thought out onboarding strategy, showcasing what your app has to offer and the value for the user can be make or break and ultimately determine if users abandon your app.   What is onboarding? Onboarding is the process of introducing…read more >
Four Deep Linking Strategies for Winning on Mobile

Four Deep Linking Strategies for Winning on Mobile

  A deep link directs an app user past the home page to a specific page within it. This allows the user to take the desired action easily. Think of a gamer, who can easily action a push notification and arrive at a new game, or a shopper who can complete a purchase directly from an in-app notification. By implementing a deep linking strategy, marketers can improve user experience, app engagement and see increases in their return on investment (ROI). Mobile marketers are continually looking for ways to deliver personalised, engaging content via apps. However, they face a big challenge;…read more >