20% of Mobile Users Jump Ship After App Registration

20% of Mobile Users Jump Ship After App Registration

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016.   What if we were to tell you that 1/5th of your “successful” acquisition spend is wasted? * * Is “wasted” a bit extreme? No, read on   The crux of it is, according to our research of sports book apps, one in five new mobile users complete app registration and never come back. What a shame, the hardest part was done! You got your app in front of the player, they downloaded, went to the trouble of registering…read more >

iGaming Operators: Maximise Player Journeys With Data

As app usage increases exponentially, Element Wave CEO Dorothy Creaven spoke with iGaming Business about the far-reaching benefits of player-level data. Up to 80% of players will churn in the first 90 days of use. Incorporating data into mobile player journeys consolidates marketing efforts and reduces player drop-off.  Data-lead strategies that centre around player behaviour, habits and event preferences drive mobile player loyalty and monetisation. Read more on how to leverage data to maximise mobile player journeys here.   About Element Wave Element Wave is the only Mobile Engagement Automation platform built specifically for the iGaming industry. Established in 2010 in…read more >