20% of Mobile Users Jump Ship After App Registration

20% of Mobile Users Jump Ship After App Registration

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016.   What if we were to tell you that 1/5th of your “successful” acquisition spend is wasted? * * Is “wasted” a bit extreme? No, read on   The crux of it is, according to our research of sports book apps, one in five new mobile users complete app registration and never come back. What a shame, the hardest part was done! You got your app in front of the player, they downloaded, went to the trouble of registering…read more >

How To Increase App User Engagement

Looking to increase app user engagement? We've got some tips to help you hit the right note. Smartphone penetration is on the increase – we all know this. But what is surprising is that a recent report on mobile usage claimed that over 80% of time on smartphones is now spent inside apps.  With the average consumer now spending over 150 minutes each day on smartphones and tablets, marketers are being offered vast opportunities to actively engage with their app users and turn them into loyal customers. But how do you do this? We’ve all been told that mobile apps are…read more >