Mobile Retention in a Summer of Football Drought

Mobile Retention in a Summer of Football Drought

  2017 is a rough year for sportsbook operators, not because of hikes in taxes or Brexit.  It’s much much worse. There is no summer tournament!   Once the Champions League Final is over on the 3rd of June we’re in for three long months of football-free weekends. There are some oases in the desert in the form of Russia 2018 Qualifiers in June and late August. And some relief could be found in the usual summer tennis staples of Wimbledon and the US Open or the Champions League Qualifying Rounds which continue through the months. But what’s missing is…read more >
20% of Mobile Users Jump Ship After App Registration

20% of Mobile Users Jump Ship After App Registration

  Note: This post reflects information from an anonymised data group and refers to app events from January – September 2016.   What if we were to tell you that 1/5th of your “successful” acquisition spend is wasted? * * Is “wasted” a bit extreme? No, read on   The crux of it is, according to our research of sports book apps, one in five new mobile users complete app registration and never come back. What a shame, the hardest part was done! You got your app in front of the player, they downloaded, went to the trouble of registering…read more >

Global Launch of Element Wave at Apps World

Element Wave's global launch at Apps World London We are excited to have our global launch of Element Wave at Apps World London this week. With low user retention being the greatest challenge faced by the mobile app market, Irish start-up Element Wave has developed new in-app technology to specifically tackle this issue for app publishers. The company which has attracted major players in the European app market is now launching its innovative and award-winning Software-as-a-Service for mobile customer engagement, to a global audience at Apps World London. Element Wave wins EiG Launchpad Also this month, Element Wave won the International…read more >